Ireland

This page contains information on statutory alcohol marketing
regulations in Ireland (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on self-regulations on alcohol marketing regulations (table 4); the complaints procedure; a summary about the Irish regulations on alcohol marketing and exhaustive, downloadable documents from the ELSA & FASE research projects.


Table 1Statutory Alcohol marketing regulations in IrelandCoverage
justicebnwGeneral Commercial Communications CodeTV and radio (draft code)
Children's Commercial Communications CodeCommercial communications (deals with broadcast media only, via radio and TV) that promote products,
services, or activities that are deemed to be of particular interest to children and/or
broadcast during and between children’s programmes i.e. children’s commercial
communications. However, alcohol marketing is not specifically mentioned in this Code.
S.I. No. 258/2010 - European Communities (Audiovisual Media Services) Regulations 2010Audiovisual commercial communications
Table 2 Statutory regulations per mediumType of restrictions
TVTelevisionYouth protection policy (Article 7 (d) Audiovisual Media Services Regulations 2010)
Content restrictions: shall not encourage immoderate consumption of such beverages (Article 7 (d) Audiovisual Media Services Regulations 2010)
RadioMusic-Radio-iconNone, only self-regulation (Advertising Standards Authority of Ireland Code of Standards for
Advertising,
Promotional and Direct
Marketing in Ireland (7th edition, 2016)) and Alcohol Marketing, Communications and
Sponsorship Codes of Practice)
Outdoor marketingOutdoor AdvertisingNone, only self-regulations (Alcohol Marketing, Communications and
Sponsorship Codes of Practice)
Printed mediaPrint mediaNone, only self-regulations (Alcohol Marketing, Communications and
Sponsorship Codes of Practice)
CinemaCinemaNone, only self-regulations (Alcohol Marketing, Communications and
Sponsorship Codes of Practice)
Internet/digital mediaOnlineNone, only self-regulation (Section 18 of the Advertising Standards Authority of Ireland Code of Standards for
Advertising, Promotional and Direct Marketing in Ireland (7th edition, 2016), Alcohol Marketing, Communications and Sponsorship Codes of Practice)
Promotional itemssales promotionsNone, only self-regulation (Advertising Standards Authority of Ireland Code of Standards for
Advertising,
Promotional and Direct
Marketing in Ireland (7th edition, 2016))
(Sports) sponsorshipsponsorshipSponsorship Codes of Practice)
Content restrictions: shall not encourage immoderate consumption of such beverages (Article 7 (d) Audiovisual Media Services Regulations 2010)
Table 3 Labelling informationDescriptionLegally binding or self-regulation  
Health warnings:Nopregnancywhite
Ingredients/nutritional informationNo
Table 4 Self-regulations on alcohol marketing in IrelandCoverage
Advertising Standards Authority of Ireland Code of Standards for
Advertising,
Promotional and Direct
Marketing in Ireland (7th edition, 2016)
TV, radio, cinema, sponsoring, internet/digital media, outdoor, print, promotional items. Section 9 deals with alcohol drinks
MEAS Code of
Practice on the
Naming, Packaging
and Promotion of
Alcoholic Drinks
Promotional items
Alcohol Marketing, Communications and
Sponsorship Codes of Practice
TV, radio, cinema, outdoor marketing, printed media, digital media, sponsorships

 

The following document contains an in depth (but older) overview of alcohol marketing regulations in Ireland: alcohol-marketing-regulations-Ireland.pdf

For even more (but older) information on alcohol marketing regulations in Ireland, please take a look at Ireland’s appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.