Iceland

This page contains information on statutory alcohol marketing regulations in Iceland (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure; and lastly a summary about the Icelandic regulations on alcohol marketing, including an exhaustive, downloadable document from the FASE research project.

 

Table 1 Statutory Alcohol marketing regulations in IcelandCoverage
justicebnwÁfengislög (Law on alcohol)TV, radio, cinema, sponsoring, internet/digital media, print, promotional items. No specificaton is
stated in the law
other than ,,all
advertising and
marketing is
banned"
Lög um fjölmiðla (Law on Media 2011)Several media services
Lög um eftirlit með viðskiptaháttum og markaðssetningu (Act of monitoring business and marketing 57/2005, click here for the English version)All commercial activities
Útvarpslög 53/2000 (Law on Radiobroadcasting)Radio
Table 2 Regulations per mediumType of restrictions
TelevisionThe Law on Media states that commercial messages and teleshopping for alcohol are forbidden. Ban on advertising of alcohol and unique
brands. In addition, it is prohibited to show consumption or
any other usage of alcohol in advertising or for information on any
other commodity or service (Article 20.gr Laws on alcohol).
Music-Radio-iconIdem
Radio programs may not be sponsored by entities
that are forbidden to advertise their product or service (Article 21.gr Law on
radio broadcasting)
Outdoor AdvertisingThe Law on Media states that commercial messages and teleshopping for alcohol are forbidden. Ban on advertising of alcohol and unique
brands. In addition it is prohibited to show consumption or
any other usage of alcohol in advertising or for information on any
other commodity or service (Article 20.gr Laws on alcohol)
Print mediaIdem
CinemaIdem
OnlineIdem
sales promotionsIdem
sponsorshipIdem
Table 3 Labelling informationDescriptionLegally binding or self-regulation  
Health warnings:Nopregnancywhite
Ingredients/nutritional informationNo
Table 4 Non-statutory Alcohol marketing regulations in IcelandCoverage
NoneNot applicable