Estonia has statutory as well as voluntary rules which limit alcohol marketing in its country. The Advertising Act is not specifically aimed at alcohol marketing, but includes all kind of marketing practices. The search for violations is performed by the Estonian Consumers Union and in case of violations of the code, this body can impose Financial penalties as well.Complaints of the voluntary code can be made to the special committee that is established by the Union Of Estonian Brewers. They have the possibility to impose sanctions. Results of their procedures are publicly announced on a website by the Union of Estonian Brewers.
|Statutory Alcohol marketing regulations in Estonia||Coverage|
|Reklaamiseadus (Advertising Act)||TV, radio, cinema, sponsoring, internet/digital media, outdoor, print, promotional items|
|Table 3 Labelling information||Description||Legally binding (l) or self-regulation (sr)|
|Health warnings:||Advertising of alcohol shall include the warning: ''Attention! This is an alcoholic beverage. Alcohol may cause damage to health.'' The warning shall, given ordinary attention, be noticeable, understandable and distinguishable from other information, article 28 (7) Advertising act.||Legally binding|
|Table 4 Non-statutory Alcohol marketing regulations in Estonia||Coverage|
i koodeks (Ethics Code of the
|TV, radio, cinema, internet/digital media, outdoor, print, promotional items|
The following document contains an in depth overview of alcohol marketing regulations in Estonia: alcohol-marketing-regulations_estonia.pdf For even more (but older) information on alcohol marketing regulations in Estonia, please take a look at Estonia's appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.