Estonia

This page contains information on statutory alcohol marketing regulations in Estonia (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure; and lastly a summary about the Estonian regulations on alcohol marketing, including exhaustive, downloadable documents from the ELSA & FASE research projects.

 


 Statutory Alcohol marketing regulations in EstoniaCoverage
justicebnwReklaamiseadus (Advertising Act)TV, radio, cinema, sponsoring, internet/digital media, outdoor, print, promotional items

Regulations per mediumType of restrictions
TVTelevisionContent restrictions (Article 28 (3, 4, 5) Advertising Act)
RadioMusic-Radio-iconContent restrictions (Article 28 (3, 4, 5) Advertising Act)
Outdoor marketingOutdoor AdvertisingContent restrictions (Article 28 (3, 4, 5) Advertising Act)
Ban on alcohol advertising in certain areas, such as schools, sport buildings and social welfare institutions (Article 28 (1) Advertising act)
Printed mediaPrint mediaContent restrictions (Article 28 (3, 4, 5) Advertising Act)
CinemaCinemaContent restrictions (Article 28 (3, 4, 5) Advertising Act)
Internet/digital mediaOnlineContent restrictions (Article 28 (3, 4, 5) Advertising Act)
Promotional itemssales promotionsProhibition of certain activities, such as distribution free of charge to children of a product or printed matter related to alcohol (Article 28 (6) Advertising act).
Content restrictions (Article 28 (3, 4, 5) Advertising Act)
(Sports) sponsorshipsponsorshipContent restrictions (Article 28 (3, 4, 5) Advertising Act)

Table 3 Labelling informationDescriptionLegally binding (l) or self-regulation (sr)
Health warnings:Advertising of alcohol shall include the warning: ''Attention! This is an alcoholic beverage. Alcohol may cause damage to health.'' The warning shall, given ordinary attention, be noticeable, understandable and distinguishable from other information, article 28 (7) Advertising act. Legally binding
Ingredients/nutritional informationNo

Table 4 Non-statutory Alcohol marketing regulations in EstoniaCoverage
Õlletootjate
eneseregulatsioon
i koodeks (Ethics Code of the
Estonian Breweries)
TV, radio, cinema, internet/digital media, outdoor, print, promotional items

The following document contains an in depth overview of alcohol marketing regulations in Estonia: alcohol-marketing-regulations_estonia.pdf

For even more (but older) information on alcohol marketing regulations in Estonia, please take a look at Estonia's appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.