Denmark

This page contains information on statutory alcohol marketing
regulations in Denmark (table 1); a description of the restrictions
per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations the complaints procedure (table 4); the complaints procedure; and lastly a summary about the Danish regulations on alcohol marketing, including exhaustive, downloadable documents from the ELSA & FASE research projects.

Update: november 2017


Table 1Statutory Alcohol marketing regulations in DenmarkCoverage
justicebnwBekendtgørelse
om reklame og
sponsorering i
radio og fjernsyn
(Order on advertising and sponsorship on radio and television (Broadcasting act))
TV and radio
Lov om
markedsføring (Law on marketing)
TV, radio, cinema, sponsoring, internet/digital media, outdoor, print, promotional items and product
Table 2 Regulations per mediumType of statutory restrictions
TVTelevisionYouth protection policy (§6, § 13 Order on advertising and sponsorship on radio and television; § 8 Law on Marketing)
Content restrictions (§ 13 Order on advertising and sponsorship on radio and television)
RadioMusic-Radio-iconYouth protection policy (§6, § 13 Order on advertising and sponsorship on radio and television; § 8 Law on Marketing)
Content restrictions (§ 13 Order on advertising and sponsorship on radio and television)
Outdoor marketingOutdoor AdvertisingYouth protection policy (§ 11 Law on Marketing)
Printed mediaPrint mediaYouth protection policy (§ 11Law on Marketing)
CinemaCinemaYouth protection policy (§ 11Law on Marketing)
Internet/digital mediaOnlineYouth protection policy (§ 11 Law on Marketing)
Promotional itemssales promotionsYouth protection policy (§ 11 Law on Marketing)
(Sports) sponsorshipsponsorshipNone
Table 3 Labelling informationDescriptionLegally binding (l) or self-regulation (sr) 
Health warnings:Nopregnancywhite
Ingredients/nutritional informationNo
Table 4 Non-statutory Alcohol marketing regulations in DenmarkCoverage
Regler om
markedsføring af
alkoholholdige
drikkevarer (Regulations of
marketing alcoholic
beverages)
TV, radio, cinema, sponsoring, internet/digital media, outdoor, print, promotional items, product

The following document contains an in depth overview of alcohol marketing regulations in Denmark: alcohol-marketing-regulations-Denmark.pdf

For even more (but older) information on alcohol marketing regulations in Denmark, please take a look at Denmark’s appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.