Denmark

This page contains information on statutory alcohol marketing
regulations in Denmark (table 1); a description of the restrictions
per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations the complaints procedure (table 4); the complaints procedure; and lastly a summary about the Danish regulations on alcohol marketing, including exhaustive, downloadable documents from the ELSA & FASE research projects.

 


Table 1Statutory Alcohol marketing regulations in DenmarkCoverage
justicebnwBekendtgørelse
om reklame og
sponsorering i
radio og fjernsyn
(Order on advertising and sponsorship on radio and television (Broadcasting act))
TV and radio
Lov om
markedsføring (Law on marketing)
TV, radio, cinema, sponsoring, internet/digital media, outdoor, print, promotional items and product
Table 2 Regulations per mediumType of statutory restrictions
TVTelevisionYouth protection policy (§6, § 13 Order on advertising and sponsorship on radio and television; § 8 Law on Marketing)
Content restrictions (§ 13 Order on advertising and sponsorship on radio and television)
RadioMusic-Radio-iconYouth protection policy (§6, § 13 Order on advertising and sponsorship on radio and television; § 8 Law on Marketing)
Content restrictions (§ 13 Order on advertising and sponsorship on radio and television)
Outdoor marketingOutdoor AdvertisingYouth protection policy (§ 8 Law on Marketing)
Printed mediaPrint mediaYouth protection policy (§ 8 Law on Marketing)
CinemaCinemaYouth protection policy (§ 8 Law on Marketing)
Internet/digital mediaOnlineYouth protection policy (§ 8 Law on Marketing)
Promotional itemssales promotionsYouth protection policy (§ 8 Law on Marketing)
(Sports) sponsorshipsponsorshipNone
Table 3 Labelling informationDescriptionLegally binding (l) or self-regulation (sr) 
Health warnings:Nopregnancywhite
Ingredients/nutritional informationNo
Table 4 Non-statutory Alcohol marketing regulations in DenmarkCoverage
Regler om
markedsføring af
alkoholholdige
drikkevarer (Regulations of
marketing alcoholic
beverages)
TV, radio, cinema, sponsoring, internet/digital media, outdoor, print, promotional items, product

The following document contains an in depth overview of alcohol marketing regulations in Denmark: alcohol-marketing-regulations-Denmark.pdf

For even more (but older) information on alcohol marketing regulations in Denmark, please take a look at Denmark’s appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.