Austria


This page contains information on statutory alcohol marketing regulations in Austria (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on self-regulations on alcohol marketing (table 4); the complaints procedure; and lastly a summary about the Austrian regulations on alcohol marketing, including exhaustive, downloadable documents from the ELSA & FASE research projects.


Table 1Statutory Alcohol marketing regulations in AustriaCoverage
justicebnwBundesgesetz
über den
österreichischen
Rundfunk (ORFGesetz)
(Federal Act on the Broadcasting Corporation)
Only tv and radio programms and websites that belong to the Austrian Broadcasting Corporation (ORF)
Bundesgesetz, mit
den
Bestimmungen für
privaten Hörfunk
(Privatradiogesetz
, PrR-G) Federal Act on Audio-visual Media Services
Satellite TV & other audio-visual media services
(everything other then Austrian Broadcasting Corporation (ORF))
Bundesgesetz, mit
den
Bestimmungen für
privaten Hörfunk
(Privatradiogesetz
, PrR-G) (Private Radio Act)
Commercial radio channels
(possibly replaced by the Federal Act on Audio-visual Media Services)
Bundesgesetz, mit
den
Bestimmungen für
privates
Fernsehen
(Privatfernsehges
etz, PrTV-G) (Private Television Act)
Commercial TV channels
(possibly replaced by the Federal Act on Audio-visual Media Services)
Bundesgesetz
über die Ordnung
von Unterricht und
Erziehung in den
im
Schulorganisation
sgesetz
geregelten
Schulen
(Schulunterrichtsg
esetz 1986 -
SchUG) (School Education Law)
Advertising at school events; in schools; and in the souroundings of schools

Table 2 Statutory regulations per mediumType of restrictions
TVTelevisionBan on advertising for spirits (Article 13 (4) (Federal Act on the Broadcasting Corporation)
Youth protection policy & content restrictions (Article 16 (4) Federal Act on the Broadcasting Corporation)
Subliminal messaging prohibited
RadioMusic-Radio-iconBan on advertising for spirits (Article 13 (4) (Federal Act on the Broadcasting Corporation)
Youth protection policy & content restrictions (Article 16 (4) Federal Act on the Broadcasting Corporation)
Subliminal messaging prohibited
Outdoor marketingOutdoor AdvertisingNone
Printed mediaPrint mediaNone
CinemaCinemaNone
Internet/digital mediaOnlineNone
Promotional itemssales promotionsNone
(Sports) sponsorshipsponsorshipNone
Other: schoolsIn Schools, at school events and at events directly
connected to schools it is only allowed to advertise if the duties and
responsibilities of the Austrian school system (§2 of
Schoolorganisation Law) are preserved (Article 46 (3) School Education Law). This paragraph does not explicitly mention alcoholic beverages, but includes them in practice. It is understood that you can not advertise in
schools for products like alcohol, tobacco, computer games
insuitable, sects or destructive cults.

Table 3 Labelling informationDescriptionLegally binding or self-regulation  
Health warnings:Nopregnancywhite
Ingredients/nutritional informationNo

Table 4 Non-statutory Alcohol marketing regulations in AustriaCoverage
Selbstbeschränku
ngscodex des
Österreichischen
Werberat (Self Regulation Codex
of the Austrian
Advertising Council)
TV, radio, cinema, internet/digital media, outdoor, print

The following document contains an in depth overview of alcohol marketing regulations in Austria: alcohol-marketing-regulations-Austria.pdf

For even more (but older) information on alcohol marketing regulations in Austria, please take a look at Austria's appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.