The National Market and Competence Commission has fined the Mediaset TV company €653,456 for allowing alcohol advertisements to be shown on TV before the watershed. In Spain the watershed to protect children and youth from alcohol ads is between 8.30pm and 6am the following day. Spanish regulations do allow ads for alcohol products with strength of less than Read More →

In recent years the Dutch government gave  a € 6.6 million grant to Heineken for so-called development aid in Africa. Prime Minister Rutte praised Heineken in September 2015 during a speech to the UN, because of the purchase of beer barley from local farmers in Africa.

Research journalists of the Dutch television-program Zembla studied the impact of the € 1.3 million grant Heineken received from the Dutch government for the acquisition of two state breweries in Ethiopia.

Who benefited? The advantage for Heineken is obvious: net sales rose sharply and the company now controls 30% of the Ethiopian beer market. But that does not apply to the Ethiopian government: Heineken currently pays – despite increased sales – less income tax than before the acquisition in 2011. In addition, Heineken also paid much less wage tax. That’s because since the acquisition of the two breweries, 699 Ethiopians were fired by Heineken.

The impact on poverty in the country and on the beer barley farmers who participate is unclear. The latter have a higher yield and a better price, but may only supply the breweries of Heineken. An expert of the IMF judges the results of the Dutch policy as a lose-lose-win situation. A loss for the Ethiopian treasury, a loss for the personnel of the breweries and a win for Heineken.

Source: Zembla.vara.nl via our colleagues at STAP the Dutch Institute for Alcohol Policy.

A new systematic literature review on how the alcohol industry attempts to influence marketing regulations, concludes that the alcohol industry’s political activity is more varied than previously thought. According to the research there are considerable commonalities between tobacco and alcohol industry political activity. Data extraction from seventeen papers showed that the alcohol industry’s opposition to Read More →

Scotland’s government policies have had a positive effect on alcohol consumption in Scotland. According to a new report by NHS Health Scotland, the ban on multi-buy drinks promotions was among a number of successful initiatives. Despite the success, NHS Health Scotland warned that more needed to be done to ensure that these improvements continued. Among Read More →

On 4 March 2016, the European Commission (DG Connect) published the final report of the study on the exposure of minors to alcohol advertising on linear and non-linear audio-visual media services and other online services, including a content analysis. The research was conducted by the consortium partners Ecorys and the National Institute for Health and Read More →

Alcohol-content-based taxation or minimum unit pricing (MUP) are both predicted to reduce health inequalities more than taxation based on product value (ad valorem taxes) or alcohol tax increases under the current system (excise duty plus value added tax) in England, according to research published this week in PLOS Medicine. Petra Meier of the University of Read More →

Young people’s exposure to alcohol advertisements on television could be greatly reduced if alcohol companies improved their use of so-called no-buy lists, according to a study in the January issue of the Journal of Studies on Alcohol and Drugs. Alcohol manufacturers are self-regulated when it comes to advertising: In 2003, the industry set guidelines that Read More →

Last week EUCAM president Wim van Dalen, together with five eminent scholars on the subject of alcohol marketing and alcohol harms, sent the following letter to Estonian government leaders to show international scientific support for the planned amendments to their Alcohol Act and Advertising Act. The letter was sent to Taavi Rõivas, Prime Minister of Estonia, Jevgeni Ossinovski, Read More →

The Local Government Association of the U.K. has renewed a push for alcohol producers to label beverages with caloric information. The association says the labels are necessary because the public is largely unaware of the amount of empty calories in alcohol, which may be related to high obesity levels in the country. Associations Now reports Read More →