By Janene Pieters on May 1, 2018 – 09:20 NLTimes.nl Underage teenagers can order beer from most sports clubs in the Netherlands without any problems. The vast majority of sports club canteens do not check IDs before serving alcohol to young people, according to a study commissioned by the government, NOS reports. Over 82 percent of Read More →

Utrecht, 1 May 2018  Dutch Institute for Alcohol Policy STAP Commercial with Sjinkie Kegt, a famous Dutch Olympic short track skater, may not be advertised on TV, so Heineken chooses social media as an alternative.   The Dutch Institute for Alcohol Policy STAP has filed a complaint about an advertising commercial from Heineken and Samsung Read More →

Researchers find ads could be breaching code over actors’ youthful appearance Australian Associated Press; Fri 27 Apr 2018 ‘Young people regularly perceive messages that alcohol enhances mood or confers some social benefit,’ says researcher Tina Lam. Alcohol ads shown in Australia may be in breach of the advertising code, with many of the actors perceived Read More →

On March 1, Greenland adopted a new Alcohol Act prohibiting alcohol advertising, limiting sales times and requiring alcohol to be delimited from other goods in the store. The new Alcohol Act is based on WHO recommendations for effective alcohol policy, such as limiting visibility, availability and marketing of alcohol. It’s written on the Greenland government Read More →

Alcohol advertisers Bacardi and Pernod Ricard’s Beefeater are abandoning Twitter. www.digiday.com More than 4 in 10 (42 percent) of the top 100 major spirits and liqueur accounts on Twitter have not posted at all within the past month, according to a study from drinks specialist marketing agency YesMore Agency. Almost a third (32 percent) of Read More →