Researchers find ads could be breaching code over actors’ youthful appearance Australian Associated Press; Fri 27 Apr 2018 ‘Young people regularly perceive messages that alcohol enhances mood or confers some social benefit,’ says researcher Tina Lam. Alcohol ads shown in Australia may be in breach of the advertising code, with many of the actors perceived Read More →

On March 1, Greenland adopted a new Alcohol Act prohibiting alcohol advertising, limiting sales times and requiring alcohol to be delimited from other goods in the store. The new Alcohol Act is based on WHO recommendations for effective alcohol policy, such as limiting visibility, availability and marketing of alcohol. It’s written on the Greenland government Read More →

Alcohol advertisers Bacardi and Pernod Ricard’s Beefeater are abandoning Twitter. More than 4 in 10 (42 percent) of the top 100 major spirits and liqueur accounts on Twitter have not posted at all within the past month, according to a study from drinks specialist marketing agency YesMore Agency. Almost a third (32 percent) of Read More →

Alcohol marketing in Denmark is regulated by self-regulation (the Alcohol Marketing Board), but also by the Law of Marketing (the Consumer Ombudsman). The latter regulation has sanctions attached to it, and therefore is the most interesting for us. From years of monitoring, we know that discotheques target the pupils of the Danish youth education centers Read More →

New Zealand; 21/04/2018; John-Michael Swannix Experts are calling for alcohol advertising to be banned from sports, but the liquor industry is pushing back, claiming it plays a vital role in supporting sport at every level. From branding on the players’ jerseys to signage at the stadium, it’s hard to argue exposure to New Zealand’s most Read More →

The Ministry of Education and Culture is considering lifting the ban on advertising alcohol and tobacco products, RÚV reports. A majority of the committee on independent media proposed the change, publishing a report on the matter this past January. The committee states the advertisements could present a large source of income for independent media in Read More →

Proposed Liquor Amendment Bill to ban all alcohol advertising. Joburg; 28-03-2018 The controversial Liquor Amendment Bill, now with cabinet, saw the Department of Health propose a ban on alcohol advertising. The amended bill is expected to be passed by parliament within the coming weeks. The bill was formerly met with positivity, however, doubts have been Read More →

24 March 2018 To stimulate beer sales, Heineken uses promotional girls in 10 African countries. This is evident from a new book by Olivier van Beemen. He spent more than five years researching the activities of Heineken in Africa. His book ‘Beer for Africa; the Best Kept Secret of Heineken’ released today under the publishing Read More →