Author: Julia Stafford and Hannah Pierceon: April 15, 2020In: alcohol, Coronavirus outbreak 2019-2020, public health, Public health and population health It doesn’t take long for the well-resourced alcohol industry to adapt their marketing to tie-in with current events. We see it with major sporting events, the holiday season, and even the devastating Australian bushfires. A Read More →

THQ Technology and Business 23 March 2020 by Jia Jen Low Crafting more personal connections is key to marketing to a new generation in the alcoholic beverage sector.   “Mass personalization is definitely where [marketing] is going,” Influence Director of Ogilvy, Imogen Coles recently told the Drum.  The marketing and advertising sector has come a long Read More →

GALA (Global Advertising Lawyers Alliance) 4-02-2020 By Wambui Mwariri and Rose Njeru The County Outdoor Advertising and Control Bill, 2018 (the Bill) was recently passed by the Senate with amendments and referred to the National Assembly to proceed to the Second Reading. The Bill claims to be targeted at ensuring that advertisers utilizing outdoor advertisement Read More →