In their never ending search for new target demographics, spirits producers seem to have followed in the footsteps of beer producers, by associating the drinking of their products with weight loss. Marin institute claims that especially young females are approached by this new form of marketing. The spearhead of this new trend is a new Read More →

During last months Global Advertiser Week hosted in Bejing it was announced that advertising in China will soon be regulated through self-regulation by the advertising industry. A jubilating announcement was made by the industry financed International Center for Alcohol Policies (ICAP) which stated that the new code will call for: ‘All brand communications to be Read More →

Late last year South African Health Minister Aaron Motsoaledi announced the possibility of a ban on alcohol advertisements. This sparked a lively debate between proponents and opponents, in which a central subject was who would be hit by such a measure, drinkers, drinks producers, marketing companies or the South African economy as a whole. This Read More →

The Irish government is preparing legislation that forces alcohol producers to print health warnings on bottles, cans and all promotional material. Minister of Health James Reilly is still waiting on recommendations of the National Substance Misuse Strategy steering group before he makes definite decisions. However Mr. Reily has spoken out in favor of more comprehensive Read More →

Last month Bacardi Limited has started a marketing campaign advocating responsible drinking. The campaign prominently features the world’s number one tennis player Raphael Nadal. The slogan for the campaign is ‘Champions drink responsible’, which might be in breach of Bacardi’s voluntary marketing regulations. As a member of the Distilled Spirits Council of the United States Read More →

In February 2011 the Dutch Directorate for the Media ruled that the STER (the sales organization for advertising on radio and tv of the public service broadcaster) had violated the new Dutch Media Law. The STER received a financial penalty of 35.000 euro for broadcasting alcohol commercials for Heineken and Bavaria beer before 21.00h on Read More →

A new trend may be emerging in the USA, where action against supersized alcopops has been undertaken by both policy makers and the alcohol industry watchdog Marin Institute. In the state Vermont a bill has been introduced banning the sale of flavored malt beverages in containers larger than 12 ounces. The Marin Institute meanwhile has Read More →