By Paul Candon PISCATAWAY, NJ – When alcohol bottles come with conspicuous labels providing information on the risks of alcohol consumption or drinking guidelines, people are better informed about alcohol’s harms and may cut down their drinking, according to a series of open-access studies in the Journal of Studies on Alcohol and Drugs. “The Read More →

Marketing week; By Molly Fleming; 27 April 2020  Heineken used its sponsorship of the UEFA Champions League to attract new digital consumers, dispelling the myth that digital only increases sales penetration among loyal customers. Heineken is using digital to attract new consumers as it looks to disprove the idea that digital advertising only increases sales Read More →

Nicki Jackson, Drinktank; 29-04-2020 Aotearoa New Zealand has been recognised internationally for its effective public communication during the COVID-19 pandemic. An array of channels disseminates accurate, up-to-the-minute information, including daily live media briefings, Facebook live Q&A sessions with senior Government officials, radio and television advertisements, a comprehensive Government-controlled website, and even posters in the mailbox. Read More →

Author: Julia Stafford and Hannah Pierceon: April 15, 2020In: alcohol, Coronavirus outbreak 2019-2020, public health, Public health and population health It doesn’t take long for the well-resourced alcohol industry to adapt their marketing to tie-in with current events. We see it with major sporting events, the holiday season, and even the devastating Australian bushfires. A Read More →