Mental Daily, 20-05-2020 A new study published by Cornell University examined more than 200 individual media markets throughout the 2010s. In 2012, many Americans were exposed to hundreds of television ads of alcohol products. A new study published by Cornell University examined more than 200 individual media markets throughout that year and found a correlation … Read More →
J Stud Alcohol Drugs Suppl. 2020 Mar;Sup 19:113-124.; Sargent JD1, Babor TF2 Abstract OBJECTIVE: This article summarizes the findings of narrative and systematic literature reviews focused on the relationship between exposure to alcohol marketing and youth drinking, viewed in context of criteria for causality. We also consider the implications of this proposition for alcohol policy … Read More →
Zona Black, The New Daily, 13-05-2020 If you think you’ve seen more ads for alcohol on your social media feed lately, you’re right – it has increased more than 350 per cent during the coronavirus pandemic. Since the country entered lockdown in March, alcohol companies have ramped up their advertising, tailoring advertising around “drink to … Read More →
Fare 13-05-2020 A new report has been released today showing the extent to which the alcohol industry is using the COVID-19 pandemic to market their products. In just one hour on a Friday night, 107 sponsored alcohol advertisements were displayed on a person’s Facebook and Instagram accounts, which equates to approximately one alcohol advertisement every … Read More →
Public Health in Practice in Western Australia is a series of short presentations that focus on public health research, policy, projects, and practice in WA. Join us for our first event! Wednesday 20th May 2020 12:00-12:30pm ; Australian Western Standard Time (AWST) Alcohol marketing in the time of COVID-19 : How the alcohol industry is … Read More →
By Paul Candon PISCATAWAY, NJ – When alcohol bottles come with conspicuous labels providing information on the risks of alcohol consumption or drinking guidelines, people are better informed about alcohol’s harms and may cut down their drinking, according to a series of open-access studies in the Journal of Studies on Alcohol and Drugs. “The … Read More →
Marketing week; By Molly Fleming; 27 April 2020 Heineken used its sponsorship of the UEFA Champions League to attract new digital consumers, dispelling the myth that digital only increases sales penetration among loyal customers. Heineken is using digital to attract new consumers as it looks to disprove the idea that digital advertising only increases sales … Read More →
Nicki Jackson, Drinktank; 29-04-2020 Aotearoa New Zealand has been recognised internationally for its effective public communication during the COVID-19 pandemic. An array of channels disseminates accurate, up-to-the-minute information, including daily live media briefings, Facebook live Q&A sessions with senior Government officials, radio and television advertisements, a comprehensive Government-controlled website, and even posters in the mailbox. … Read More →
YPULSE; Apr 27 2020 COVID-19 Food & Bev Quarantines will end, but these winning campaigns from alcohol brands could change marketing for the industry… If there’s one thing that’s certain—it’s that alcohol is having a moment during the COVID crisis. The industry is feeling the effects: according to a Nielson report, beer sales rose by … Read More →
Presentation by Dr. David Jernigan, presented during the Webinar “Alcohol Marketing and Public Health: What Do We Know and What Can We Do?”, on 15 April, 2020, as part of the Alcohol and Health Webinar Series. Link to the presentation