August 12, 2020 Carolyn Harding The world has watched as alcohol brands pivoted their marketing tactics throughout the pandemic – from transforming facilities to make hand sanitizer to launching at-home cocktail kits – in order to resonate with consumers and keep up with the surge in sales. Today, “business as usual” still seems like an … Read More →
11 August 2020 Heineken has recently concluded a major sponsorship deal with UEFA. From now on, the Amstel brand will no longer be promoted during the Europa League, but Heineken 0.0. According to Sport Business, this is a deal of € 10 million per year. Heineken will also continue to sponsor the UEFA Champions League … Read More →
Real life; 4 August 2020; Nathan Critchlow Every decision to drink alcohol will be influenced, at least partly, by some form of marketing. We are bombarded by high profile mass media advertising and marketing – from TV ads to billboards, sponsorship of a football team or celebrity endorsement. And point-of-sale promotions, price offers and low … Read More →
December 19, 2019 Carolyn Harding Over the years, we’ve seen more and more consumers seeking out brands that incorporate a balance of impact-on-society considerations and health-conscious products into their core business strategies. For alcohol brands in particular, marketers have had to adjust to a changing industry, as consumers focus less on the heavy consumption of … Read More →
By Chris Baker–04 August 2020 If we truly believe advertising works in the way we claim it does, then there is no way it doesn’t contribute to obesity. That’s the view of Chris Baker, executive strategy director at Kindred (US), who thinks we need to accept the ‘junk food’ ban with good grace and work … Read More →
Hard seltzers are no passing fad, as the surprise re-engagement of a soda giant in the liquor industry shows. By W. Blake Gray | Posted Monday, 03-Aug-2020 Look out liquor world: Coca-Cola is getting back into the booze business. And unlike 40 years ago, this time the soda giant is playing to its … Read More →
Fare, Australia, 15-07-2020 First-ever consumer testing of the most effective alcohol warning label has found a red, black and white label saying ‘health warning’ was the best in drawing attention to the risks of alcohol use and pregnancy. The consumer testing, conducted by IPSOS for the Foundation for Alcohol Research and Education (FARE), compares the … Read More →
Adweek; 14-07-2020; Brandy Shaul Tell the social network to show you different products instead Did you know that you can stop Facebook from showing you advertisements related to certain topics? For instance, the social network recently rolled out the ability for users to stop seeing political, election and social issue ads. You also have the option … Read More →
WHO Euro 07-07-2020 According to a newly published report, “Alcohol marketing in the WHO European Region”, alcohol marketing is adapting to new realities faster than current legal regulations across the Region, with industry using opportunities offered by digital platforms to sell their products in a largely unregulated market. The publication explains how innovative online advertisement … Read More →
Alcohol marketing in the WHO European Region: Update report on the evidence and recommended policy actions Date of the event: 7 July 2020 Online entry of participants: 09:30 CEST Time of the event: 10:00–11:30 CEST If you have questions, please contact: Ms Natalia Konovalova – konovalovan@who.int link to register Registration closes 6 July 2020, 4 … Read More →