27th of January, 2021 by Nandita Murukutla and Rebecca Perl. From Stat.  Each January, millions of people around the world make resolutions to cut back on the amount of alcohol they drink; many participate in the popular “dry January” pledge to give up alcohol altogether for a month. Given the high societal cost of harmful Read More →

Eurocare New study reveals the massive exposure of alcohol from blogs and influencers. Actis Norway launched in the autumn of 2020 an investigation of exposure to alcohol in social media. The investigation was done by Retriever, a Nordic company providing communication insight. One of Eurocare’s members in Norway, Actis, has carried out an analysis of Read More →

26th of January, 2021 by Jordan Lukeš. From Socialbakers “How much do you think online alcohol sales increased during the pandemic?”, the author asks. Data regarding these online sales, show that in the US, only at the end of March 21, 2020 increased by 262% year over year. Alcohol brands, like other brands, need to Read More →

January 21st, 2021 by Clare Burnett. From Brews News.  Three ads by alcohol brands which were considered by the ABAC (Alcohol Beverages Advertising Code) panel, were dismissed, including a complaint related to the alcoholic Carlton Zero beer that highlighted the issues inherent in no-alcohol brand extensions. Carlton & United Breweries’ non-alcoholic beer offering, Carlton Zero, Read More →

January 17th, 2021 by Lotta Dann. From Newsroom New Zealand.  The main point of the article is that of addressing the problem of how alcohol in New Zealand is being marketed and sold by creating a far more robust framework controlling it.  The author expresses the alcohol advertisements as “Glamorous. Groomed. Healthy. Trendy. Swarthy. Robust. These Read More →

28th of December, 2020 by Kathryn Lundstorm. From Adweek. To recap the alcohol industry in 2020, although one might assume that the drinking public didn’t have much to cheers to this year, alcohol (ecommerce) grew by more than 40% globally this year. This could happen thanks to a demand for alcohol delivery skyrocketed, launching apps like Drizly and Read More →