27 April, 2021 by Emma Cranston. From VinePair. Most people understand that when an influencer recommends a product to their fans, the content is considered “influencer marketing.” But what many don’t realize is that these deals are rarely made directly between the actual influencer and the brand. The process is the following: he brand will … Read More →
28 April, 2021 by Josh Taylor. From The Guardian. Social media giant gave organisation behind a page for Australian 13- to 17-year-olds option to run alcohol, smoking and gambling ads for as little as $3. Facebook is allowing businesses to advertise to children as young as 13 who express an interest in smoking, extreme weight … Read More →
Golder, Garry & McCambridge (2020). Declared funding and authorship by alcohol industry actors in the scientific literature: a bibliometric study. A new study investigates the extent and type of scientific research done in 100 years (1918-2019). Why? Because alcohol industry actors are known to be involved in scientific research, but there is no coverage … Read More →
January 24, 2019 by Irina Gonzales. From The Temper. The insidious tactics through 10 examples of gendered marketing of how the alcohol industry is targeting women. For years, alcohol consumption has been on the rise for women in the U.S. for the past three decades, with women today making up 37 percent of whiskey drinkers as … Read More →
21 April, 2021 by Lay Samean. From The Phnom Penh Post. The government should take the temporary ban on alcoholic drink advertising a step further and make the ruling permanent as it endangers the public’s health, a local NGO suggested. Mom Kong, executive director of the Cambodia Movement for Health, said the ban on alcohol … Read More →
March 8, 2021 by Amanda Marie Atkinson, Beth Meadows, Mwaka Nanyangwe, and Harry Sumnall, the Public Health Institute Liverpool John Moores University. From the blog of Alcohol Health Alliance. How the alcohol industry, through “brand activism” uses International Women’s Day to sell its products to women. Throughout the 20th and 21st century, International Women’s Day (IWD) has … Read More →
23rd April 2021. From Institute of Alcohol Studies (IAS). New research finds association between adolescents finding alcohol adverts appealing and never drinkers’ susceptibility to drink. A new study published in the journal Alcohol & Alcoholism has found alcohol adverts commonly appeal to underage adolescents. Half of 11-17-year-olds surveyed reacted positively to the adverts featuring Fosters … Read More →
The Australian Foundation for Alcohol Research analyzes the risks of the popularity of alcohol-free products January 2020, from FARE (Foundation for Alcohol Research & Education). “Great taste, zero alcohol” is the new Heineken logo used to sponsor the 0.0 non-alcoholic beer, the zero-alcohol product now trending in many countries and among many alcohol brands. Particularly, … Read More →
10 September, 2020 by Jordan Kelly-Linden. From The Telegraph. A new report has exposed the sinister ways in which leading unhealthy food and drink brands have exploited the coronavirus crisis to further corporate interests at the expense of public health. In fact, since the start of the pandemic hundreds of examples have emerged of ultra-processed food and … Read More →
April 12, 2021 by Clare Burnett. From Brews News A series of beer marketing communication have faced an ABAC panel after alcohol advertising watchdog’s quarterly report on complaints. In fact, complaints remain high in the first quarter of 2021 after a record of complaints in 2020 with 24 determinations, 11 of which were upheld, 12 … Read More →