Utrecht, 09-09-2020 The largest online store in the Netherlands, bol.com, suddenly stops selling alcoholic drinks. Their argument is that the legally obliged age check for alcohol cannot be sufficiently guaranteed. Less than two years after the company started it, the web store bol.com has already stopped selling alcohol. Partner companies includes the greatest Dutch supermarket Read More →

www.PAHO.org ; 21-08-2020 Alcohol marketing is widespread in the Americas, with modern marketing techniques that go beyond traditional print and electronic media advertisements to include branded merchandise, sponsorships of sporting teams and events, discount pricing, social media, and sales or supply at educational or health establishments.    Studies have found that the more young people are Read More →

December 19, 2019 Carolyn Harding Over the years, we’ve seen more and more consumers seeking out brands that incorporate a balance of impact-on-society considerations and health-conscious products into their core business strategies. For alcohol brands in particular, marketers have had to adjust to a changing industry, as consumers focus less on the heavy consumption of Read More →

Hard seltzers are no passing fad, as the surprise re-engagement of a soda giant in the liquor industry shows.   By W. Blake Gray | Posted Monday, 03-Aug-2020   Look out liquor world: Coca-Cola is getting back into the booze business. And unlike 40 years ago, this time the soda giant is playing to its Read More →