The Drinks Business, January 2024 by By Jessica Mason The marketing strategies used in the drinks industry have started answering authenticity, sustainability and wellness trends. But which techniques are truly leading the way? db finds out. In 2024, the global drinks industry is expected to generate a value addition of €223.80 billion, according to the Digital Agency Network Read More →

The Phnom Penh Post, 24-01-2024; Mom Kunthear   Prime Minister Hun Manet has directed the Ministry of Information and relevant bodies to reinforce regulations on alcohol advertising, stressing that the depiction of alcohol consumption shall no longer be allowed on television. The directive came during the closing ceremony of the ministry’s annual meeting, held on January Read More →

  Institute of Alcohol Studies UK; 24-01-2024 Alcohol marketing is all around us: at our favourite sports matches, on our TV screens, online, at bus stops and on billboards. It affects what we think and how we drink, nudging us to drink more and during more occasions. But how does it reach us, why are Read More →

Tith Kongnov / Khmer Times; 11-01-2024 The government has banned companies from using women and minors under the age of 18 to advertise alcoholic beverages. The Ministry of Information issued the directive yesterday banning all media outlets, businesses, and promoters of alcohol products from using women and minors in alcohol advertisements. In a statement issued Read More →

News.err.ee; Karin Koppel; 10-01-2024 While there are a number of restrictions on alcohol advertising in Estonia, the law does not prevent manufacturers from promoting alcohol-free versions of their products using designs that look almost exactly the same as those containing alcohol. The Estonian National Institute for Health Development (TAI) wants to see advertising restrictions extended Read More →

STAP, the Netherlands; 7-01-2024 Dry January is a collective action to reduce alcohol consumption by not drinking alcohol at all during the month of January. In response to this, Damp January has now emerged. Is that the Trojan horse of the alcohol industry? Damp January is not about completely stopping alcohol consumption for a month, Read More →