The Drum, 19-02-2024 For The Drum’s food & drink focus week, Jonny Davis of Allied Global Marketing looks into what the booze brands are doing to capture the attentions of gen Z, famously the driest generation in… generations. There’s a reason every alcohol brand wants to connect with the gen Z audience. More accurately, there are … Read More →
The Phnom Penh Post, 14-02-2024 Advertising and social media increasingly portray alcohol as key to a fun, modern lifestyle. Some young people and impressionable adults also see rewards and prizes as genuine incentives for drinking. Advertising and social media increasingly portray alcohol as key to a fun, modern lifestyle. Some young people and impressionable adults … Read More →
www.yourstory.com; 14-02-2024 Akanksha Sarma In the absence of government regulations around social media advertising of alcohol, alcohol influencers are here to stay. As they enlighten users with engaging content, marketers are turning to influencers for brand associations. For Siddharth Krishnan, who hails from Bhilai—a small township in Chhattisgarh—drinking was a strict no-no till about … Read More →
The social affairs ministry has criticized plans to amend the law on advertising in Estonia, saying that this has unilaterally included an option to ease restrictions on alcohol advertising. ERR, News; 3-02-2024 The social affairs ministry has criticized plans to amend the law on advertising in Estonia, saying that this has unilaterally included an option … Read More →
Fortune.com; by John Kell; February 8, 2024 To pinpoint my favorite whiskey, I don’t ask the bartender at my local watering hole or the salesman at the liquor store around the corner. I turn to artificial intelligence. What’s Your Whiskey is an AI-powered platform that was launched in 2019. It asks a series of questions … Read More →
By George Ramsay, CNN; 31 January 2024 The International Olympic Committee (IOC) descended on a London bar earlier this month to make a historic announcement: for the first time, the Olympics would be partnering with a beer company. In a room crowded with people in suits, the sponsorship deal with brewing giant AB InBev was met with beaming smiles and … Read More →
The Drinks Business, January 2024 by By Jessica Mason The marketing strategies used in the drinks industry have started answering authenticity, sustainability and wellness trends. But which techniques are truly leading the way? db finds out. In 2024, the global drinks industry is expected to generate a value addition of €223.80 billion, according to the Digital Agency Network … Read More →
IAS 29-01-2024
The Phnom Penh Post, 24-01-2024; Mom Kunthear Prime Minister Hun Manet has directed the Ministry of Information and relevant bodies to reinforce regulations on alcohol advertising, stressing that the depiction of alcohol consumption shall no longer be allowed on television. The directive came during the closing ceremony of the ministry’s annual meeting, held on January … Read More →
Institute of Alcohol Studies UK; 24-01-2024 Alcohol marketing is all around us: at our favourite sports matches, on our TV screens, online, at bus stops and on billboards. It affects what we think and how we drink, nudging us to drink more and during more occasions. But how does it reach us, why are … Read More →