The Vision for Alternative Development (VALD), a non-governmental organisation has commended the Food and Drugs Authority (FDA) for the ban on alcohol advertisement, effective January 2018. It described the move by the FDA as bold and courageous, and said even though it was long overdue it would help reduce the exposure and alcohol use, especially Read More →

Last Updated: 15 December 2017 Article by Erik Ullberg (Wistrand); Global Advertising Lawyers Alliance (GALA) The Swedish Radio and Television Act (“SRTA”) contains a prohibition on advertising of alcohol and sponsorship by alcohol companies in Swedish television and radio broadcasts. The prohibition targets all Swedish television channels, but several television channels has circumvented the general ban. Read More →

Alcohol brands are beefing up their online presence. Even if they steered clear of digital marketing for quite long for various reasons such as advertising and restrictions, alcohol brands are quickly catching up. Social networks, mobile applications or virtual communities- alcohol brands are making inroads to the digital realm. The nature of digital marketing itself Read More →

December 12, 2017  A brewery must change the can design for one of its beers after it was deemed “too attractive” to children. Newport’s Tiny Rebel had a complaint made about its Cwtch beer, which features a cartoon bear and graffiti. Alcohol industry standards body the Portman Group ruled it breached packaging and marketing codes. Read More →

The NSW parliament (Australia) is considering new restrictions on alcohol advertising, including in sport. Friday 1 December 2017, link from the Guardian  Alcohol Industry Australia: Ads don’t make young people drink more; there is an ‘association’ between drinking and advertising but it isn’t causal. Experts: Australia failing to stop alcohol ads reaching children. The alcohol Read More →

1st December, 2017 by Lauren Eads The Australian alcohol and sporting industry has rounded on proposals to ban alcohol adverts in New South Wales (NSW) claiming that it will harm the industry and, despite claims to the contrary, will not do anything to discourage drinking among young people. In September the NSW parliament announced it Read More →

Daily Mail, 30 November 2017 Recent statistics show women aged 16-24 now out drink men of the same age According to the OECD, educated British women are most likely to binge drink Alcohol Advent calendars and pink drinks are encouraging daily drinking Experts believe alcohol is becoming feminine to help the sector grow  Marita Moore, Read More →