Latvia

This page contains information on statutory alcohol marketing
regulations in Latvia (table 1); a description of the restrictions
per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure; a summary about the Latvian regulations on alcohol marketing and exhaustive, downloadable documents from the ELSA & FASE research projects.

 



Table 1Statutory Alcohol marketing regulations in LatviaCoverage
justicebnwAlkoholisko
dzērienu aprites
likums (Law on Alcoholic
beverage circulation)
TV, radio, sponsoring, outdoor
Radio un
televīzijas likums (Radio and Television
law)
TV, radio, sponsoring
Reklāmas likums (Advertisement law)TV, radio, sponsoring, outdoor, print
Elektronisko plašsaziņas līdzekļu likums ( Electronic Mass Media Law implementing the AVMS Directive, 28 July 2010)Electronic mass media
Table 2 Regulations per mediumType of statutory restrictions
TVTelevisionBan on advertising for alcohol beverages, except for wine and beer (Article 24 Radio and TV law; Section 36 (1) Electronic Media Law implementing the AVMS Directive)
Youth protection policy (Article 11 (2) Law on Alcoholic
beverage circulation; (Article 24 Radio and TV law; Article 5 Advertisement law; Section 36 (2) Electronic Media Law implementing the AVMS Directive)
Content restrictions (Article 11 (1) Law on Alcoholic
beverage circulation; (Article 24 Radio and TV law; Section 36 (2) Electronic Media Law implementing the AVMS Directive)
RadioMusic-Radio-iconBan on advertising for alcohol beverages, except for wine and beer (Article 24 Radio and TV law; Section 36 (1) Electronic Media Law implementing the AVMS Directive)
Youth protection policy (Article 11 (2) Law on Alcoholic beverage circulation; Article 24 Radio and TV law; Article 5 Advertisement law; Section 36 (2) Electronic Media Law implementing the AVMS Directive)
Content restrictions (Article 11 (1) Law on Alcoholic beverage circulation; Article 24 Radio and TV law; Section 36 (2) Electronic Media Law implementing the AVMS Directive)
Outdoor marketingOutdoor AdvertisingYouth protection policy (Article 11 (2) Law on Alcoholic
Youth protection policy (Article 5 Advertisement law)
Printed mediaPrint mediaBan on alcohol advertising on the covers of books, journals, news papers (Article 11 (3) Law on Alcoholic
beverage circulation)
Youth protection policy (Article 5 Advertisement law)
CinemaCinemaNone
Internet/digital mediaOnlineNone
Promotional itemssales promotionsNone
(Sports) sponsorshipsponsorshipBan on alcohol advertising at sport events, if the
information on sponsoring contains information about an alcoholic
beverage (except the name of the sponsor) and alcoholic beverage
use (Article 11 (2) Law on Alcoholic
beverage circulation)
Youth protection policy (Article 5 Advertisement law)
Table 3 Labelling informationDescriptionLegally binding or self-regulation
Health warnings:Yes, information that warns about the negative consequences of alcohol
use is included in alcoholic beverage advertisement. This information
must cover at least 10% of the specific ad (Article 10 Law on Alcoholic beverage circulation)
Legally binding
Ingredients/nutritional informationNo
Table 4 Non-statutory Alcohol marketing regulations in LatviaCoverage
There are no non-statutory regulations on alchol marketing in LatviaNone

The following document contains an in depth (but older) overview of alcohol marketing regulations in Latvia: alcohol-marketing-regulations-Latvia.pdf

For even more (but older) information on alcohol marketing regulations in Latvia, please take a look at Latvia’s appendix to the 2007 ELSA (Enforcement of national Laws and Self-regulation on advertising and marketing of Alcohol) report.