Malta

This page contains information on statutory alcohol
marketing regulations in the Malta (table 1); a description of the restrictions per medium (table 2); labelling information (table 3); information on non-statutory alcohol marketing regulations (table 4); the complaints procedure and a summary about the Maltese regulations on alcohol marketing.

 


Table 1Statutory Alcohol marketing regulations in MaltaCoverage
justicebnwBroadcasting Act [Cap. 350]Audiovisual commercial communications
Requirements as to Advertisements, Methods of Advertising and Directions applicable to Alcoholic Drink Advertising, Sponsorship and TeleshoppingAdvertising, sponsorship and teleshopping

Table 2 Statutory regulations per mediumType of statutory restrictions
TVTelevisionYouth protection policy (Articlee 16K (e) Broadcasting Act
Ban on product placement of alcoholic drinks of more than 1.2% alcohol during
programming which is broadcast between 6.00 a.m.
and 9.00 p.m (Article 16M (4c) Broadcasting Act)
Content restrictions (Article 14 Code for advertisments and teleshopping for radio and television)
Time ban: Advertisements and teleshopping for alcoholic drinks shall
not be broadcast between 6.00a.m. and 9.00p.m and limitations to sponsoring between 6 am and 9 pm (Article 2.2 REQUIREMENTS AS TO ADVERTISEMENTS,
METHODS OF ADVERTISING AND DIRECTIONS
APPLICABLE TO ALCOHOLIC DRINK
ADVERTISING, SPONSORSH)
RadioMusic-Radio-iconYouth protection policy (Articlee 16K (e) Broadcasting Act
Content restrictions (Article 14 Code for advertisments and teleshopping for radio and television)
Ban on product placement of alcoholic drinks of more than 1.2% alcohol during
programming which is broadcast between 6.00 a.m.
and 9.00 p.m (Article 16M (4c) Broadcasting Act)
Time ban: Advertisements and teleshopping for alcoholic drinks shall
not be broadcast between 6.00a.m. and 9.00p.m and limitations to sponsoring between 6 am and 9 pm (Article 2.2 REQUIREMENTS AS TO ADVERTISEMENTS,
METHODS OF ADVERTISING AND DIRECTIONS
APPLICABLE TO ALCOHOLIC DRINK
ADVERTISING, SPONSORSH)
Outdoor marketingOutdoor AdvertisingNone
Printed mediaPrint mediaNone
CinemaCinemaNone
Internet/digital mediaOnlineNone
Promotional itemssales promotionsNone
(Sports) sponsorshipsponsorshipNone

Table 3 Labelling informationDescriptionLegally binding or self-regulation 
Health warnings:Nopregnancywhite
Ingredients/nutritional informationNo

Table 4 Non-statutory Alcohol marketing regulations in MaltaCoverage
To be updated