Increasingly, the evidence indicates that not only does exposure to content matter, but in fact the volume of alcohol advertising has an (undesirable) impact on the drinking behaviour of youth. The AMMIE volume reports (below) focus on the exposure of underage youth to alcohol advertising on television in five European countries; Bulgaria, Denmark, Germany, Italy and the Netherlands.
Download the Bulgarian Volume Report (1,42 MB)
Download the Danish Volume Report (0,97 MB)
Download the Dutch Volume Report (1,17 MB)
Download the German Volume Report (915 kB)
Download the Italian Volume Report (927 kB)