AMMIE Complaints Report

iStock_000014784198LargeMuch of the regulation of alcohol advertising has been created and is enforced by the alcohol industry itself and is therefore called self-regulation. In practice, most evaluations of these regulations are done exclusively by commercial parties and are therefore not independent. The AMMIE project made a first attempt to evaluate the functioning of content and volume restrictions in existing self-regulation codes in Bulgaria, Denmark, Germany, Italy and the Netherlands. A summarizing European report as well as the individual country reports are published below:

Download the European Complaints Report (3,11 MB) Download the Bulgarian Complaints Report (1,85 MB) Download the Danish Complaints Report (2,46 MB) Download the Dutch Complaints Report (4,64 MB) Download the German Complaints Report (3,00 MB) Download the Appendix to the German Complaints Report (1,49 MB) Download the Italian Complaints Report (5,19 MB)