The alcohol industry has reacted on the economic recession by taking various actions. A new EUCAM trend report aims to provide insight in the marketing tactics of the alcohol industry in this period. Moreover, it describes patterns in alcohol consumption during the recession period. This report shows that not only have the alcohol producers reacted … Read More →
This review of currently available scientific literature shows exposure to online alcohol marketing leads to advancing the onset of alcohol consumption, increasing the amount consumed, as well as the frequency of consumption. Gap in the literature It has been well established by various studies that exposure to alcohol advertising affects the drinking behaviour of young … Read More →
In 2010, the five NGOs participating in the AMMIE project selected 84 alcohol marketing practices that appeared to be in violation of existing national rules for self-regulation. We filed complaints against these practices at the national Alcohol Advertising Committees, who are to decide whether these complaints are to be upheld (or not). The NGOs proceeded … Read More →
“World’s strongest’ beer with 32% strength launched”, was read by visitors of the BBC News website in 2009 (“Strongest Beer,” 2009). A year later, they would read that the same Scottish brewery had once again claimed the title of the ‘world’s strongest beer’ with the release of a new beer having an astounding 41% alcohol … Read More →
An analysis of the top ten sport clubs of the five most popular sports showed that alcohol sport sponsorship is highly prevalent in Germany. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet can be downloaded and read here
An analysis of the top ten sport clubs of the five most popular sports showed that In Denmark sport sponsorship by the alcohol industry is mainly focused on football clubs. Carlsberg is the top sponsor, Royal Unibrew second. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet … Read More →
An analysis of the top ten sport clubs of the five most popular sports in the Netherlands showed that more than half were sponsored by alcohol producers. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet can be downloaded and read here
An analysis of the top ten sport clubs of the five most popular sports in Bulgaria showed only one professional club of the 50 is sponsored by an alcohol brand. This fact sheet summarizes the results of research conducted in the AMMIE project. The full report can be downloaded and read here
An analysis of the top ten sport clubs of the five most popular sports in Italy showed that nearly half were sponsored by alcohol producers or retailers. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet can be downloaded and read here
This Fact Sheet examines both long term and short term effects of exposure to alcohol marketing on the drinking behavior of youngsters. The effects of alcohol advertising and marketing on drinking behavior of young people has been more and more extensively studied over the past few years. Evidence has grown stronger that especially exposure to … Read More →