An analysis of the top ten sport clubs of the five most popular sports in the Netherlands showed that more than half were sponsored by alcohol producers. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet can be downloaded and read here

An analysis of the top ten sport clubs of the five most popular sports in Bulgaria showed only one professional club of the 50 is sponsored by an alcohol brand. This fact sheet summarizes the results of research conducted in the AMMIE project. The full report can be downloaded and read here

An analysis of the top ten sport clubs of the five most popular sports in Italy showed that nearly half were sponsored by alcohol producers or retailers. This fact sheet summarizes the results of research conducted in the AMMIE project. The full fact sheet can be downloaded and read here

De Bruijn and Van den Broeck (2011) have developed a framework to evaluate the effectiveness of existing alcohol marketing regulations and have used this to analyse which European countries have the best and worst regulations. Key points of the fact sheet are: • Effective alcohol marketing regulations are an essential control measure in a comprehensive alcohol Read More →

While there has been a multitude of research on the various ways and media of alcohol marketing and their effects on young people, research on alcohol marketing in the cinema has only recently taken off. This fact sheet covers the prevalence, range and effects of alcohol marketing in the cinema as proven in recent studies Read More →

Alcohol marketing on the internet and other new media is on the rise. This trend report shows how advertisers utilize the possibilities of new media by creating interactive marketing that is more and more personalized to attract specific target groups. The report shows how alcohol advertisers attract young people by approaching them at several social Read More →