Authors: Tim McCreanor, Antonia Lyons, Christine Griffin, Ian Goodwin, Helen Moewaka Barnes & Fiona Hutton Title: Youth drinking cultures, social networking and alcohol marketing: implications for public health Journal: Critical public health, 23(1), 110-120. Abstract Alcohol consumption and heavy drinking in young adults have been key concerns for public health. Alcohol marketing is an important factor in contributing to negative outcomes. Read More →

Authors: E. Rhoades, E. & D.H. Jernigan Title: Risky Messages in Alcohol Advertising, 2003–2007: Results From Content Analysis. Journal: The Journal of adolescent health : official publication of the Society for Adolescent Medicine. Abstract Purpose: To assess the content of alcohol advertising in youth-oriented U.S. magazines, with specific attention to subject matter pertaining to risk and sexual connotations and Read More →

Authors: James Nicholls Title: Everyday, Everywhere: Alcohol Marketing and Social Media—Current Trends Journal: Alcohol and Alcoholism, (2012) doi: 10.1093/alcalc/ags043 (First published online) Abstract Aims: To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. Methods: Using screengrab technology, Read More →

Authors: Elisabeth Gentry, Katie Poirier, Tiana Wilkinson, Siphannay Nhean, Justin Nyborn, and Michael Siegel Title: Alcohol Advertising at Boston Subway Stations: An Assessment of Exposure by Race and Socioeconomic Status Journal: American Journal of Public Health, October 2011, Vol 101, No. 10 Abstract Objectives: We investigated the frequency of alcohol ads at all 113 subway and streetcar stations in Read More →

Authors: Ailsa Lyons, Ann McNeill, Ian Gillmore, John Britton Title: Alcohol imagery and branding, and age classification of films popular in the UK Journal: International Journal of Epidemiology Full text available at: http://ije.oxfordjournals.org/content/early/2011/09/05/ije.dyr126.full.pdf+html Abstract Background: Exposure to alcohol products in feature films is a risk factor for use of alcohol by young people. This study was designed to document the Read More →

Authors: Geoffrey Munro & Johanna de Wever Title: Culture clash: alcohol marketing and public health Journal: Drug and Alcohol Review, March 2008, 27, 204-211 Abstract Objective: The ‘four Ps’ of the marketing mix are used to illuminate ways in which the alcohol industry uses its freedom to expand the place of alcohol within society and the own image. It Read More →

Authors: Teresa da Silva Lopes  Title: Global Brands: The Evolution of Multinational in Alcoholic Beverages Year: 2007 Press: Cambridge University Press Abstract Global Brands provides a new dimension to the literature on the growth of alcohol beverage multinationals by focussing on brands, using an institutional and evolutionary approach. The author relies on original and published sources about the Read More →