Recruiting the “Heavy-Using Loyalists of Tomorrow”: An Analysis of the Aims, Effects and Mechanisms of Alcohol Advertising, Based on Advertising Industry Evaluations

A content analysis of tobacco and alcohol audio-visual content in a sample of UK reality TV programmes Alexander B. Barker, John Britton, Emily Thomson, Abby Hunter, Magdalena Opazo Breton, Rachael L. Murray; UK Centre for Tobacco and Alcohol Studies, Division of Epidemiology and Public Health, University of Nottingham, Clinical Sciences Building, City Hospital, Nottingham NG5 Read More →