Authors: T.A. Wills, J.D. Sargent, F.X. Gibbons, M. Gerrard, & M. Stoolmiller Title: Movie Exposure to Alcohol Cues and Adolescent Alcohol Problems: A Longitudinal Analysis in a National Sample Journal: Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors, 23(1), 23-35. Abstract The authors tested a theoretical model of how exposure to alcohol Read More →

Authors: Lisa Henriksen, Ellen C. Feighery, Nina C. Schleicher and Stephen P. Fortmann Title: Receptivity to Alcohol Marketing Predicts Initiation of Alcohol Use Journal: Journal of Adolescent Health 42 (2008) 28-35. Abstract Objective: To examine the impact of receptivity to alcohol marketing and recall/recognition of alcohol brand names on initiation of alcohol use. Design: longitudinal study Setting: three middle schools and Read More →

Authors: Rebecca L. Collins, Phyllis L. Ellickson, Daniel McCaffrey, Katrin Hambarsoomians Title: Early Adolescent Exposure to Alcohol Advertising and its Relationship to Underage DrinkingJournal: Journal of Adolescent Health, 2007, 40, 527-534. Abstract Objective: The study examines whether the exposure to alcohol marketing affects adolescents’ beer use. Design: Prospective study (longitudinal study) Setting: 39 schools in South Dakota, US Participants: Sixth grade students between 11 and 12 Read More →

Author: Keryn E. Pasch, Kelli A. Komro, Cheryl L. Perry, Mary O. Hearst, Kian Farbakhsh Title: Outdoor Alcohol Advertising near schools: What does it advertise and how is it related to intentions and use of alcohol among young adolescents? Journal: J Study Alcohol Drugs (2007), 68, 587-596. Abstract Objective: To document and to describe all outdoor alcohol advertisements surrounding Read More →

Authors: Lauri B. Fisher, Isa Williams, Bryn Austin, Carlos A. Camargo, Graham A. Colditz Title: Predictors of Initiation of Alcohol Use Among US Adolescents. Findings From a Prospective Cohort Study. Journal: Arch Pedriatr Adolesc Med, 2007, 161, 959-966. Abstract Objective: Impact of possession of or willing to use alcohol promotional items on initiation of alcohol use and binge drinking Read More →

Author: Auden C. McClure, Sonya Dal Chin, Jennifer Gibson, James D. Sargent Title: Ownership of Alcohol-Branded Merchandise and Initiation of Teen Drinking Journal: American Journal of Preventive Medicine, 2006, 30 (4), 277-283. Abstract Objective: To examine the impact of ownership of promotional items (eg hats, t-shirts) on the initiation of alcohol use in adolescents. Design: Cross-sectional study (ownership of promotional Read More →

Authors: Phyllis L. Ellickson, Rebecca L. Collins, Katrin Hambarsoomians, Daniel F. McCaffrey Title: Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment Journal: Addiction, 2005, 100, 235-246. Abstract Objective: The study examines whether the exposure to alcohol marketing in grade 8 affects drinking alcohol for two groups of mid-adolescents: (1) seventh-grade non-drinkers and (2) seventh-grade drinkers. In Read More →

Author: Alan W. Stacy, Jennifer B. Zogg, Jennifer B. Unger, Clyde W. DentTitle: Exposure to Televised Alcohol Ads and Subsequent Adolescent Alcohol UseJournal: American Journal Health Behaviour, 2004, 28 (6), 498-509. Abstract Objective: The study examines whether the exposure to television alcohol advertisements affects adolescents’ alcohol use. The study differs from most other studies by measuring the exposure to Read More →

Authors: Sally Casswell & Jia Fang ZhangTitle: Impact of liking for advertising and brand allegiance on drinking and alcohol-related aggression: a longitudinal studyJournal: Addiction, 1998, 93 (8), 1209-1217.  Abstract Objective: To examine the impact of adolescent’s degree of liking alcohol advertisements and their brand allegiance (“having a favourite alcohol brand”) at age 18 on the beer consumption at age Read More →

Author: Thomas N. Robinson, Helen L. Chen, Joel D. Killen Title: Television and Music Video Exposure and Risk of Adolescent Alcohol Use Journal: Pediatrics, 1998, 102. Abstract Objective: The study examines whether media exposure affects alcohol use in adolescents during a 18-month follow-up. Design: Prospective cohort study (longitudinal study). The respondents reported the hours of television, music video, videotape viewing, Read More →