Author: Keryn E. Pasch, Kelli A. Komro, Cheryl L. Perry, Mary O. Hearst, Kian Farbakhsh Title: Outdoor Alcohol Advertising near schools: What does it advertise and how is it related to intentions and use of alcohol among young adolescents? Journal: J Study Alcohol Drugs (2007), 68, 587-596. Abstract Objective: To document and to describe all outdoor alcohol advertisements surrounding Read More →

Authors: Lauri B. Fisher, Isa Williams, Bryn Austin, Carlos A. Camargo, Graham A. Colditz Title: Predictors of Initiation of Alcohol Use Among US Adolescents. Findings From a Prospective Cohort Study. Journal: Arch Pedriatr Adolesc Med, 2007, 161, 959-966. Abstract Objective: Impact of possession of or willing to use alcohol promotional items on initiation of alcohol use and binge drinking Read More →

Author: The Weinberg Group LLC prepared for The Brewers of Europe Title: An independent review of issues related to alcohol consumption in Europe Year: June 12, 2006 The full text .pdf of this report can be found online at the website of the Brewers of Europe Conclusions and reactions by EUCAM The report of the Weinberg Group prepared Read More →

Author: Auden C. McClure, Sonya Dal Chin, Jennifer Gibson, James D. Sargent Title: Ownership of Alcohol-Branded Merchandise and Initiation of Teen Drinking Journal: American Journal of Preventive Medicine, 2006, 30 (4), 277-283. Abstract Objective: To examine the impact of ownership of promotional items (eg hats, t-shirts) on the initiation of alcohol use in adolescents. Design: Cross-sectional study (ownership of promotional Read More →

Authors: Phyllis L. Ellickson, Rebecca L. Collins, Katrin Hambarsoomians, Daniel F. McCaffrey Title: Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment Journal: Addiction, 2005, 100, 235-246. Abstract Objective: The study examines whether the exposure to alcohol marketing in grade 8 affects drinking alcohol for two groups of mid-adolescents: (1) seventh-grade non-drinkers and (2) seventh-grade drinkers. In Read More →

Author: Alan W. Stacy, Jennifer B. Zogg, Jennifer B. Unger, Clyde W. DentTitle: Exposure to Televised Alcohol Ads and Subsequent Adolescent Alcohol UseJournal: American Journal Health Behaviour, 2004, 28 (6), 498-509. Abstract Objective: The study examines whether the exposure to television alcohol advertisements affects adolescents’ alcohol use. The study differs from most other studies by measuring the exposure to Read More →

Authors: Sally Casswell & Jia Fang ZhangTitle: Impact of liking for advertising and brand allegiance on drinking and alcohol-related aggression: a longitudinal studyJournal: Addiction, 1998, 93 (8), 1209-1217.  Abstract Objective: To examine the impact of adolescent’s degree of liking alcohol advertisements and their brand allegiance (“having a favourite alcohol brand”) at age 18 on the beer consumption at age Read More →

Author: Thomas N. Robinson, Helen L. Chen, Joel D. Killen Title: Television and Music Video Exposure and Risk of Adolescent Alcohol Use Journal: Pediatrics, 1998, 102. Abstract Objective: The study examines whether media exposure affects alcohol use in adolescents during a 18-month follow-up. Design: Prospective cohort study (longitudinal study). The respondents reported the hours of television, music video, videotape viewing, Read More →

Authors: Gary M. Connolly, Sally Casswell, Jia-Fang Zhang, Phil A. Silva Title: Alcohol in the mass media and drinking by adolescents: a longitudinal study Journal: Addiction, 89(10), 1255-1263 Abstract Data from a longitudinal study carried out in Dunedin, New Zealand, were used to investigate associations between alcohol consumption at age 18 years and alcohol-related mass media communications recalled at Read More →

Author: Martyn Duffy Title: Measuring the Contribution of Advertising to Growth in Demand: An Econometric-Accounting Framework Journal: First published in: International Journal of Advertising, 1989, 8 (2), 95-110. Abstract Objective: To evaluate the effect of advertising expenditures compared to price and income on alcohol consumption in the UK during 1964 and 1983. Design: econometric study Participants: national expenditure figures of alcohol Read More →