Authors: Lesley A Smith and David R Foxcroft Title: The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: systematic review of prospective cohort studies Journal: BMC Public Health 2009, 9:51 doi:10.1186/1471-2458-9-51  A full text pdf of this review study is available here Abstract: Background The effect of alcohol portrayals and advertising on the Read More →

Authors: T.A. Wills, J.D. Sargent, F.X. Gibbons, M. Gerrard, & M. Stoolmiller Title: Movie Exposure to Alcohol Cues and Adolescent Alcohol Problems: A Longitudinal Analysis in a National Sample Journal: Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors, 23(1), 23-35. Abstract The authors tested a theoretical model of how exposure to alcohol Read More →

Authors: Peter Anderson, Avalon de Bruijn, Kathryn Angus, Ross Gordon and Gerard Hastings Title: Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies Journal: Alcohol and Alcoholism (2009) doi: 10.1093/alcalc/agn115. First published online: January 14, 2009  A full text pdf of this review study is available here Abstract: Aims: To assess the Read More →

Author: Jennifer A. Epstein, G.J. Botvin Title: Media resistance skills and drug skill refusal techniques: What is their relationship with alcohol use among inner-city adolescents? Journal: Addictive Behaviors, 2008, 33, 528-537.   Abstract Objective: To examine the impact of media resistance skills and drug skill refusal techniques (Knowing how to say no to alcohol and other drug) on drinking Read More →

Authors: Lisa Henriksen, Ellen C. Feighery, Nina C. Schleicher and Stephen P. Fortmann Title: Receptivity to Alcohol Marketing Predicts Initiation of Alcohol Use Journal: Journal of Adolescent Health 42 (2008) 28-35. Abstract Objective: To examine the impact of receptivity to alcohol marketing and recall/recognition of alcohol brand names on initiation of alcohol use. Design: longitudinal study Setting: three middle schools and Read More →

Authors: Geoffrey Munro & Johanna de Wever Title: Culture clash: alcohol marketing and public health Journal: Drug and Alcohol Review, March 2008, 27, 204-211 Abstract Objective: The ‘four Ps’ of the marketing mix are used to illuminate ways in which the alcohol industry uses its freedom to expand the place of alcohol within society and the own image. It Read More →

Authors: Rebecca L. Collins, Phyllis L. Ellickson, Daniel McCaffrey, Katrin Hambarsoomians Title: Early Adolescent Exposure to Alcohol Advertising and its Relationship to Underage DrinkingJournal: Journal of Adolescent Health, 2007, 40, 527-534. Abstract Objective: The study examines whether the exposure to alcohol marketing affects adolescents’ beer use. Design: Prospective study (longitudinal study) Setting: 39 schools in South Dakota, US Participants: Sixth grade students between 11 and 12 Read More →

Authors: Peter Anderson Title: The Impact of Alcohol Advertising: ELSA project report on the evidence to strengthen regulation to protect young people. Organization: the National Foundation for Alcohol Prevention, the Netherlands and the ELSA project 2005-2007.  A full text pdf of this report is available here Summary and conclusions: Beverage alcohol, although a ubiquitous toxin, is a widely marketed Read More →

Authors: Teresa da Silva Lopes  Title: Global Brands: The Evolution of Multinational in Alcoholic Beverages Year: 2007 Press: Cambridge University Press Abstract Global Brands provides a new dimension to the literature on the growth of alcohol beverage multinationals by focussing on brands, using an institutional and evolutionary approach. The author relies on original and published sources about the Read More →

Author: Lesley A. Smith, David R. Foxcroft Title: The effect of alcohol advertising and marketing in drinking behaviour in young people: A systematic review. Abstract Objective: To evaluate the effect of exposure to alcohol marketing on alcohol consumption in youngsters by reviewing recent longitudinal studies. Design: Literature study Participants: Cohort studies that included at least 75% youngsters Read More →