Authors: Lisa Henriksen, Ellen C. Feighery, Nina C. Schleicher and Stephen P. Fortmann Title: Receptivity to Alcohol Marketing Predicts Initiation of Alcohol Use Journal: Journal of Adolescent Health 42 (2008) 28-35. Abstract Objective: To examine the impact of receptivity to alcohol marketing and recall/recognition of alcohol brand names on initiation of alcohol use. Design: longitudinal study Setting: three middle schools and Read More →

Authors: Geoffrey Munro & Johanna de Wever Title: Culture clash: alcohol marketing and public health Journal: Drug and Alcohol Review, March 2008, 27, 204-211 Abstract Objective: The ‘four Ps’ of the marketing mix are used to illuminate ways in which the alcohol industry uses its freedom to expand the place of alcohol within society and the own image. It Read More →

Authors: Rebecca L. Collins, Phyllis L. Ellickson, Daniel McCaffrey, Katrin Hambarsoomians Title: Early Adolescent Exposure to Alcohol Advertising and its Relationship to Underage DrinkingJournal: Journal of Adolescent Health, 2007, 40, 527-534. Abstract Objective: The study examines whether the exposure to alcohol marketing affects adolescents’ beer use. Design: Prospective study (longitudinal study) Setting: 39 schools in South Dakota, US Participants: Sixth grade students between 11 and 12 Read More →

Authors: Peter Anderson Title: The Impact of Alcohol Advertising: ELSA project report on the evidence to strengthen regulation to protect young people. Organization: the National Foundation for Alcohol Prevention, the Netherlands and the ELSA project 2005-2007.  A full text pdf of this report is available here Summary and conclusions: Beverage alcohol, although a ubiquitous toxin, is a widely marketed Read More →

Authors: Teresa da Silva Lopes  Title: Global Brands: The Evolution of Multinational in Alcoholic Beverages Year: 2007 Press: Cambridge University Press Abstract Global Brands provides a new dimension to the literature on the growth of alcohol beverage multinationals by focussing on brands, using an institutional and evolutionary approach. The author relies on original and published sources about the Read More →

Author: Lesley A. Smith, David R. Foxcroft Title: The effect of alcohol advertising and marketing in drinking behaviour in young people: A systematic review. Abstract Objective: To evaluate the effect of exposure to alcohol marketing on alcohol consumption in youngsters by reviewing recent longitudinal studies. Design: Literature study Participants: Cohort studies that included at least 75% youngsters Read More →

Author: Keryn E. Pasch, Kelli A. Komro, Cheryl L. Perry, Mary O. Hearst, Kian Farbakhsh Title: Outdoor Alcohol Advertising near schools: What does it advertise and how is it related to intentions and use of alcohol among young adolescents? Journal: J Study Alcohol Drugs (2007), 68, 587-596. Abstract Objective: To document and to describe all outdoor alcohol advertisements surrounding Read More →

Authors: Lauri B. Fisher, Isa Williams, Bryn Austin, Carlos A. Camargo, Graham A. Colditz Title: Predictors of Initiation of Alcohol Use Among US Adolescents. Findings From a Prospective Cohort Study. Journal: Arch Pedriatr Adolesc Med, 2007, 161, 959-966. Abstract Objective: Impact of possession of or willing to use alcohol promotional items on initiation of alcohol use and binge drinking Read More →

Author: The Weinberg Group LLC prepared for The Brewers of Europe Title: An independent review of issues related to alcohol consumption in Europe Year: June 12, 2006 The full text .pdf of this report can be found online at the website of the Brewers of Europe Conclusions and reactions by EUCAM The report of the Weinberg Group prepared Read More →

Author: Auden C. McClure, Sonya Dal Chin, Jennifer Gibson, James D. Sargent Title: Ownership of Alcohol-Branded Merchandise and Initiation of Teen Drinking Journal: American Journal of Preventive Medicine, 2006, 30 (4), 277-283. Abstract Objective: To examine the impact of ownership of promotional items (eg hats, t-shirts) on the initiation of alcohol use in adolescents. Design: Cross-sectional study (ownership of promotional Read More →