Authors: Jerry L. Grenard, Clyde W. Dent and Alan W. Stacy Title: Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems Journal: Pediatrics; originally published online January 28, 2013; Abstract Objective: This study used prospective data to test the hypothesis that exposure to alcohol advertising contributes to an increase in underage drinking and that an increase in underage drinking then Read More →

Authors: Auden C. McClure, Mike Stoolmiller, Susanne E. Tanski, Rutger C. M. E. Engels & James D. Sargent Title: Alcohol Marketing Receptivity, Marketing-Specific Cognitions, and Underage Binge Drinking Journal: Alcoholism: Clinical and Experimental Research. Article first published online: 19 DEC 2012. DOI: 10.1111/j.1530-0277.2012.01932.x Abstract Background: Exposure to alcohol marketing is prevalent and is associated with both initiation and progression of alcohol Read More →

Author: Avalon de Bruijn Title: Exposure to online alcohol marketing and adolescents’ binge drinking: A cross-sectional study in four European countries From: Alcohol Policy in Europe: Evidence from AMPHORA. Barcelona: The AMPHORA Project; 2012.  Summary The role of alcohol advertising on adolescents drinking is gaining increased attention in academic and policy circles, and, in particular, there is a growing need Read More →

Author organizations: CAMY (Centre on Alcohol Marketing and Youth), Johns Hopkins University, Johns Hopkins Bloomberg School of Public Health  Title: Exposure of African-American Youth to Alcohol Advertising, 2008 and 2009 A full text pdf file of this report can be found here Excerpt from the introduction: In keeping with CAMY’s mission of monitoring youth exposure to alcohol Read More →

Author: Charles Parry, Nadine Harker Burnhams, Leslie London Title: A total ban on alcohol advertising: Presenting the public health case Journal: S Afr Med J 2012;102(7):602-604. A full text pdf of this article is available here Abstract Evidence from burden of disease and economic costing studies amply indicate that the public health burden from hazardous and harmful use of Read More →

Author: Henry Saffer, Dhaval Dave, Michael Grossman Title: Behavioral Economics and the Demand for Alcohol: Results from the NLSY97 Institution: the National Bureau of Economic Research. NBER Working Paper No. 18180. Issued in June 2012 Abstract The behavioral economic model presented in this paper argues that the effect of advertising and price differ by past consumption levels. The Read More →

Authors: E. Rhoades, E. & D.H. Jernigan Title: Risky Messages in Alcohol Advertising, 2003–2007: Results From Content Analysis. Journal: The Journal of adolescent health : official publication of the Society for Adolescent Medicine. Abstract Purpose: To assess the content of alcohol advertising in youth-oriented U.S. magazines, with specific attention to subject matter pertaining to risk and sexual connotations and Read More →

Authors: Reiner Hanewinkel, James D. Sargent, Evelien A. P. Poelen, Ron Scholte, Ewa Florek, Helen Sweeting, Kate Hunt, Solveig Karlsdottir, Stefan Hrafn Jonsson, Federica Mathis, Fabrizio Faggiano, Matthis Morgenstern Title: Alcohol Consumption in Movies and Adolescent Binge Drinking in 6 European Countries Journal: Pediatrics. doi: 10.1542/peds.2011-2809 (Published online) Abstract Objective: The goal of this study was to investigate whether the Read More →

Authors: James Nicholls Title: Everyday, Everywhere: Alcohol Marketing and Social Media—Current Trends Journal: Alcohol and Alcoholism, (2012) doi: 10.1093/alcalc/ags043 (First published online) Abstract Aims: To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. Methods: Using screengrab technology, Read More →

Authors: Brad Ridout, Andrew Campbell & Louise Ellis Title: ‘Off your Face(book)’: Alcohol in online social identity construction and its relation to problem drinking in university students Journal: Drug and Alcohol Review (January 2012), 31, 20–26 Abstract Introduction and Aims: Alcohol is a key component of identity exploration for many young people, yet few studies have investigated identity construction in Read More →