Australian health minister Nicola Roxon has approved a plan to develop a nationwide minimum floor price for alcohol. Over in Northern Ireland the Department of Health, Social Services and Public Safety has opened a survey on the possible implementation of a minimum floor price for alcohol.  Australia Back in Australia, the National Preventive Health Agency Read More →

A new report by Sponsorships Ideas about the sponsorship activity of the beer industry concludes that nearly 1 billion Euros is spent annually on sponsorship. Interestingly the report makes a point of stating that eye catching sponsor activities, like the sponsoring of premier sports clubs are only the tip of the iceberg. Most of the Read More →

The influence of the alcohol industry in the health sector should be supervised just as heavily as the activities of the pharmaceutical and tobacco industries. Because, just as in those two sectors, there are questions like alcohol industry driven research, unsubstantiated health claims and the inappropriate use of promotion and marketing. To substantiate stricter levels Read More →

Late last month, brewer Heineken announced to have extended its sponsorship deal with UEFA, the European football federation. The new deal ensures Heineken will continue to sponsor the Champions League. This agreement is expected to raise the exposure of young people throughout Europe to great amounts of alcohol marketing. A troubling prospect considering the it Read More →

The Marin Institutes blog recently described a prime example of the failure of the self-regulatory system. The Institute had gotten a complaint of a concerned parent who reported the placing of a billboard from tequilla producer Jose Cuervo opposite her son’s middle school. When the Marin Institute contacted the Distilled Spirits Council of the United Read More →

A new survey, conducted by market researcher TNS-Sifo for IOGT-NTO, shows that 8 out of 10 Swedes support the Swedish ban on televised alcohol advertisements. Despite this public support, a number of TV channels continuously circumvent the ban by broadcasting from abroad.  The survey, held in May of 2011 shows that 80 percent of the Read More →