21-Mar-2019 By Beth Newhart Brands are increasingly turning to social media influencers to promote their products and reach a younger audience. This is spreading to alcohol, and influencer marketing platform Traackr analyzed how alcohol brands are engaging with the new trend. Link to source: https://www.beveragedaily.com/Article/2019/03/21/Traackr-dives-deep-into-the-influencers-of-alcohol

European Public Health Alliance | Mar 12, 2019 | CAP & Health, Food, Drink and Agriculture | Analysis & Opinion Why wine promotion funds should be phased-out for a sustainable EU Common Agricultural Policy (CAP). The CAP dedicates a budget of over €1.1 billion per year to support the wine sector. In the period 2014-2018 Read More →

Follow the Money Olivier van Beemen, 25 March 2019 Heineken received millions of euros in subsidies for agricultural projects in Africa, which the government praises as an example of a successful aid and trade policy. They provide the brewer with a lot of good publicity and tax benefits, but now it appears that the objectives Read More →

Jordan Lukeš; Content Marketing Specialist 20 Mar 2019 When it comes to social media, the alcohol industry knows what they’re doing. Despite strict advertising rules and age restrictions, they’ve managed to create engaging content, adopt new formats, create alluring alcohol marketing campaigns, and engage with their audiences. However, there’s still room for improvement. Read on to Read More →

New report: Report based on the expert meeting on monitoring of digital marketing of unhealthy products to children and adolescents; Source: WHO European Office for the Prevention and Control of Noncommunicable Diseases (NCD Office) Moscow, Russian Federation ; June 2018 Despite existing political commitments and policies, the latest evidence shows that children and adolescents are Read More →

Science Daily; March 15, 2019; Source: University of Stirling Summary: Young people’s awareness of alcohol marketing — and their ownership of alcohol-branded merchandise — is associated with increased and higher-risk consumption, a landmark study has found. FULL STORY Young people’s awareness of alcohol marketing — and their ownership of alcohol-branded merchandise — is associated with Read More →

Business Companies; by Jennifer Duke;  March 14, 2019 Spotify has been criticised by a major non-profit organisation for ignoring users with alcohol-dependency issues who have asked to opt-out of booze and liquor-related advertisements. The Foundation for Alcohol Research and Education (FARE) has weighed into the competition regulator’s world-first inquiry into the impact of the digital Read More →