Utrecht, 1 May 2018  Dutch Institute for Alcohol Policy STAP Commercial with Sjinkie Kegt, a famous Dutch Olympic short track skater, may not be advertised on TV, so Heineken chooses social media as an alternative.   The Dutch Institute for Alcohol Policy STAP has filed a complaint about an advertising commercial from Heineken and Samsung Read More →

Researchers find ads could be breaching code over actors’ youthful appearance Australian Associated Press; Fri 27 Apr 2018 ‘Young people regularly perceive messages that alcohol enhances mood or confers some social benefit,’ says researcher Tina Lam. Alcohol ads shown in Australia may be in breach of the advertising code, with many of the actors perceived Read More →

On March 1, Greenland adopted a new Alcohol Act prohibiting alcohol advertising, limiting sales times and requiring alcohol to be delimited from other goods in the store. The new Alcohol Act is based on WHO recommendations for effective alcohol policy, such as limiting visibility, availability and marketing of alcohol. It’s written on the Greenland government Read More →

Alcohol advertisers Bacardi and Pernod Ricard’s Beefeater are abandoning Twitter. www.digiday.com More than 4 in 10 (42 percent) of the top 100 major spirits and liqueur accounts on Twitter have not posted at all within the past month, according to a study from drinks specialist marketing agency YesMore Agency. Almost a third (32 percent) of Read More →

Proposed Liquor Amendment Bill to ban all alcohol advertising. Joburg; 28-03-2018 The controversial Liquor Amendment Bill, now with cabinet, saw the Department of Health propose a ban on alcohol advertising. The amended bill is expected to be passed by parliament within the coming weeks. The bill was formerly met with positivity, however, doubts have been Read More →

24 March 2018 To stimulate beer sales, Heineken uses promotional girls in 10 African countries. This is evident from a new book by Olivier van Beemen. He spent more than five years researching the activities of Heineken in Africa. His book ‘Beer for Africa; the Best Kept Secret of Heineken’ released today under the publishing Read More →

Charities have called for more action to protect children from the impact of alcohol and junk food marketing. Alcohol Focus Scotland (AFS) says alcohol advertising on television and online platforms such as YouTube, alongside other marketing measures, encourages drinking among children and young people. Obesity Action Scotland (OAS) also says children can be particularly vulnerable Read More →