Author: Julia Stafford and Hannah Pierceon: April 15, 2020In: alcohol, Coronavirus outbreak 2019-2020, public health, Public health and population health It doesn’t take long for the well-resourced alcohol industry to adapt their marketing to tie-in with current events. We see it with major sporting events, the holiday season, and even the devastating Australian bushfires. A Read More →

THQ Technology and Business 23 March 2020 by Jia Jen Low Crafting more personal connections is key to marketing to a new generation in the alcoholic beverage sector.   “Mass personalization is definitely where [marketing] is going,” Influence Director of Ogilvy, Imogen Coles recently told the Drum.  The marketing and advertising sector has come a long Read More →

GALA (Global Advertising Lawyers Alliance) 4-02-2020 By Wambui Mwariri and Rose Njeru The County Outdoor Advertising and Control Bill, 2018 (the Bill) was recently passed by the Senate with amendments and referred to the National Assembly to proceed to the Second Reading. The Bill claims to be targeted at ensuring that advertisers utilizing outdoor advertisement Read More →

Prevention Research Centre, Berkeley US March 6 2020 A new study by a research team including scientists from the Prevention Research Center of the Pacific Institute for Research and Evaluation provides a systematic review of research that examines relationships between exposure to alcohol marketing and alcohol use behaviors among adolescents and young adults. The researchers Read More →

Sadhbh O’Sullivan; Last Updated 2 March 2020 ;   In January of this year, Müller launched its newest yoghurts as part of the ‘Light’ range: gin & tonic and pink gin & elderflower. Despite being practically alcohol-free (pots containing less than 0.5%), the product launch became, momentarily, a focal point for the debate about the Read More →