September 16, 2020 Heineken has started a pilot with vending machines that customers in the supermarket can use to tap fresh beer to take home. According to the brewer, the machine increases the quality perception of lager and is a sustainable solution. The bottles are 100 percent reusable. These are vending machines that dispense chilled, Read More →

16 September, 2020 by Andy Young;  Shout Newsletter, Australia Leading data and analytics company GlobalData has identified three new consumer trend as the scale and impact of the global health crisis changes consumer consumption habits and sentiments towards fast-moving consumer goods (FMCG) brands, which is inevitably influencing the alcoholic beverage industry. New Socialising’, ‘New Initiatives’ Read More →

Utrecht, 09-09-2020 The largest online store in the Netherlands,, suddenly stops selling alcoholic drinks. Their argument is that the legally obliged age check for alcohol cannot be sufficiently guaranteed. Less than two years after the company started it, the web store has already stopped selling alcohol. Partner companies includes the greatest Dutch supermarket Read More → ; 21-08-2020 Alcohol marketing is widespread in the Americas, with modern marketing techniques that go beyond traditional print and electronic media advertisements to include branded merchandise, sponsorships of sporting teams and events, discount pricing, social media, and sales or supply at educational or health establishments.    Studies have found that the more young people are Read More →

December 19, 2019 Carolyn Harding Over the years, we’ve seen more and more consumers seeking out brands that incorporate a balance of impact-on-society considerations and health-conscious products into their core business strategies. For alcohol brands in particular, marketers have had to adjust to a changing industry, as consumers focus less on the heavy consumption of Read More →