Avalon de Bruijn and Colleagues recently received a prestigious price for their European longitudinal research on alcohol marketing exposure and alcohol use: The 2016 President’s Award from the European Society for Prevention Research. This price has been granted for the article “European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use”, Read More →

Research suggest that YouTube music videos promote positive associations with alcohol use. In the study “F*ck It! Let’s Get to Drinking—Poison our Livers!”: a Thematic Analysis of Alcohol Content in Contemporary YouTube Music Videos, researchers examine and describe the portrayal of alcohol content in popular YouTube music videos. This study shows that several alcohol companies adopt marketing strategies Read More →

In April 2016, EUCAM filed a complaint against a radio-commercial from the supermarket chain “Jumbo” for alcoholic drinks, that has been broadcasted multiple times at NPO Radio 1 between 06:00 and 21:00. The Dutch Media Authority warned this radio channel for their breach of the Dutch Media Law.  The Dutch Media Wet 2008 (Media Law) stipulates that Read More →

The Scotch Whisky Association has applied to appeal in the UK Supreme Court against minimum pricing for alcohol in Scotland. Scotland’s alcohol camapigners criticise arrogant Scotch Whisky Association for appealing minimum pricing.   The Court of Session ruled against the group in October after a lengthy legal challenge against the policy, which would set a Read More →

At December 1st, several European NGO’s (including EUCAM) organised the event “What about our kids?”, that will be hosted by MEP Daciana Octavia Sârbu.  Reports about this events: Food Navigator EU Reporter — The Audiovisual Media Services Directive offers a once in a decade opportunity to protect children from commercial communications on alcohol and unhealthy Read More →

Eleven organizations participated in the launch of a unique Alcohol Manifesto asking minister of health Edith Schippers and state secretary Martin van Rijn to take measures proven to be effective. New chances for Dutch alcohol policy “The negative effects of alcohol use could be more effectively prevented than is now the case.  Such possibilities are Read More →

EUCAM is currently updating the ‘Regulations on alcohol marketing’ section on this website. This section provides information on national, statutory regulations of alcohol marketing in Europe; a description of the restrictions per medium; labelling information; the complaints procedure; and lastly a summary about the regulations on alcohol marketing, including exhaustive, downloadable documents from earlier research projects. Click on this link to go Read More →