Millennials spend less money on alcohol than previous generations, according to a Nerdwallet analysis of a 2017 Bureau of Labor Statistics’ Consumer Expenditure Survey. In an attempt to win millennials over, some brands are marketing their alcohol as wellness drinks, from “wellness beers” meant for athletes to paleo-friendly and keto-friendly natural wines. An artisanal mezcal … Read More →
‘Green rush’ lures creatives from tobacco, alcohol and even pharma By Rae Ann Fera May 27th 2019 is the chance to create something utterly new in the Canadian market, so when the federal government declared that on Oct. 17, 2018, the recreational use of cannabis would become legal, it was as though it had … Read More →
Alcohol Policy UK, Monday, May 20, 2019 In this guest post, Nathan Critchlow, a researcher at the Institute for Social Marketing, discusses findings from recent research on alcohol marketing exposure and drinking amongst young people, and the UK policy context. Until recently, research exploring how much alcohol marketing young people in the UK see has … Read More →
The UK’s advertising watchdogs are “ready and prepared” to clamp down on alcohol brands that sell their drinks to young consumers by suggesting they will be happier, more confident, or successful, a panel of marketing experts has warned. 16th May, 2019 by Edith Hancock Amy Powell, client relationships manager at PromoVeritas, a marketing compliance … Read More →
14 May 2019 Alcohol Advertising Review Board Public Health Advocacy Institute of Western Australia (PHAIWA) The Alcohol Advertising Review Board (AARB) considers and reviews complaints from the Australian community about alcohol advertising. The AARB was developed by the Alcohol Programs Team at the Public Health Advocacy Institute of WA (formerly known as the McCusker Centre … Read More →
IOGT International, 30 April 2019 The Association Nationale de Prevention en Alcoologie et Adictiologie (ANPAA) recently released a report on the alcohol industry lobbying practices in France. The ANPAA, a long-time partner of IOGT International in curbing Big Alcohol interference, reports that at the heart of alcohol industry lobbying initiatives is a strategy to position … Read More →
Coca-Cola’s Signature Mixers range marks the first time the brand has expanded into the alcohol space and taps into the growing premium mixer market. By Molly Fleming 2 May 2019 Coca-Cola is launching its first premium mixers under the Coke brand as it looks to expand into growing premium mixer market. Coca-Cola Signature Mixers features … Read More →
Leslie Gevirtz, 1 May 2019 New York City Mayor Bill de Blasio banned wine, beer and spirits advertisements on most city-owned property with an executive order that went into immediate effect on Tuesday. The ban will include bus shelters, newsstands and LinkNYC Wi-Fi kiosks. Existing ads will remain until their current contracts expire, and they … Read More →
April 29, 2019 Social determinants of health (such as income, social status, educational level, and physical or social environments) are firmly in the mainstream of health policy, exemplified by their inclusion in the government’s “Prevention is better than cure” policy paper. Yet it is … Read More →
DIGITAL ALCOHOL MARKETING IN THE SPOTLIGHT The impact on drinking behaviour of young people and the first attempts to regulate it. Amsterdam, Thursday September 19th 2019 Program: Morning session: The message of science 9.00: Welcome by the chair Dr. Rob Bovens, Tranzo, Tilburg School of Social and Behavioral Sciences of Tilburg University, the Netherlands … Read More →
