Jordan Lukeš; Content Marketing Specialist 20 Mar 2019 When it comes to social media, the alcohol industry knows what they’re doing. Despite strict advertising rules and age restrictions, they’ve managed to create engaging content, adopt new formats, create alluring alcohol marketing campaigns, and engage with their audiences. However, there’s still room for improvement. Read on to … Read More →
By Jason Oliveira Tuesday, March 12th, 2019 1:31AM FRESNO, Calif. (KFSN) — Student leaders are creating a buzz on campus with a new campaign aimed at reducing the number of billboards that advertise beer and liquor near schools. A recent survey conducted by Roosevelt High revealed more than half of its students see at least … Read More →
New report: Report based on the expert meeting on monitoring of digital marketing of unhealthy products to children and adolescents; Source: WHO European Office for the Prevention and Control of Noncommunicable Diseases (NCD Office) Moscow, Russian Federation ; June 2018 Despite existing political commitments and policies, the latest evidence shows that children and adolescents are … Read More →
Science Daily; March 15, 2019; Source: University of Stirling Summary: Young people’s awareness of alcohol marketing — and their ownership of alcohol-branded merchandise — is associated with increased and higher-risk consumption, a landmark study has found. FULL STORY Young people’s awareness of alcohol marketing — and their ownership of alcohol-branded merchandise — is associated with … Read More →
Business Companies; by Jennifer Duke; March 14, 2019 Spotify has been criticised by a major non-profit organisation for ignoring users with alcohol-dependency issues who have asked to opt-out of booze and liquor-related advertisements. The Foundation for Alcohol Research and Education (FARE) has weighed into the competition regulator’s world-first inquiry into the impact of the digital … Read More →
Life March 14, 2019 Road trauma and safety experts fear the fatal consequences of Heineken’s high profile Formula 1 sponsorship, ahead of the Australian Grand Prix in Melbourne this weekend, and have accused Heineken of recklessly encouraging drink driving. The Royal Australasian College of Surgeons says Heineken’s celebration and promotion of alcohol and speed at … Read More →
The Spirits Business 8th March, 2019 by Nicola Carruthers #MeToo and the fight to combat sexism in wider society is being reflected in the spirits industry, with moves afoot to ban stereotypical advertising and promote inclusivity. But there is still more to be done to put an end to gender bias in spirits marketing. Over … Read More →
SHAAP in new sponsorship with the elite level girls football league in Scotland Written by Tom Freeman on 7 March 2019 in News A campaign group formed by doctors who treat extreme cases of alcohol harm has become the new sponsor of women’s football in Scotland. Scottish Health Action on Alcohol Problems (SHAAP) was formed … Read More →
March 7, 2019 ; by Prof. Carol Emslie International Women’s Day on March 8 celebrates women’s achievements across the world and calls for action to speed up gender equality. Many alcohol companies also see it as an ideal opportunity to market their products to women. Diageo, the world’s largest spirits business, is an official supporter … Read More →
Digital food marketing using influencers; February 2019; The Norwegian Consumer Council The Norwegian Consumer Council has for many years been working to reduce pressure on children and young people from the marketing of unhealthy food and drink. The Consumer Council along with a number of other organisations voiced their support when in 2012 the Norwegian … Read More →
