Alcohol brands are beefing up their online presence. Even if they steered clear of digital marketing for quite long for various reasons such as advertising and restrictions, alcohol brands are quickly catching up. Social networks, mobile applications or virtual communities- alcohol brands are making inroads to the digital realm. The nature of digital marketing itself Read More →

December 12, 2017  A brewery must change the can design for one of its beers after it was deemed “too attractive” to children. Newport’s Tiny Rebel had a complaint made about its Cwtch beer, which features a cartoon bear and graffiti. Alcohol industry standards body the Portman Group ruled it breached packaging and marketing codes. Read More →

The NSW parliament (Australia) is considering new restrictions on alcohol advertising, including in sport. Friday 1 December 2017, link from the Guardian  Alcohol Industry Australia: Ads don’t make young people drink more; there is an ‘association’ between drinking and advertising but it isn’t causal. Experts: Australia failing to stop alcohol ads reaching children. The alcohol Read More →

1st December, 2017 by Lauren Eads The Australian alcohol and sporting industry has rounded on proposals to ban alcohol adverts in New South Wales (NSW) claiming that it will harm the industry and, despite claims to the contrary, will not do anything to discourage drinking among young people. In September the NSW parliament announced it Read More →

Authors: Amber Simons, Wim van Dalen Latest revision: November 2017 Abstract This review discusses the volume and content of alcohol marketing via social media and the impact it has on young people. The main goal is to describe the amount of alcohol marketing young people are exposed to on social media as well as how Read More →

November 2017 The Swedish Government authorities recently initiated the last step in IOGT-NTO’s article 4 AVMSD complaint from 2011 about alcohol advertising broadcasting into Sweden from the UK in order to avoid the Swedish alcohol advertising ban. On 31 of October Swedish authorities submitted a notification to the European Commission outlining that they want to Read More →

By LUIS FERRÉ-SADURNÍ  OCT. 25, 2017  The board of the Metropolitan Transportation Authority on Wednesday banned advertising of alcoholic beverages on New York City buses, subway cars and stations, contending that the social benefits of deterring underage drinking outweighed the loss of revenue. After years of pressure from grass-roots organizations, the board voted unanimously in Read More →