The pilot study by Jernigan and others (2017), focused on digital and social media and compared young people with adults on the amount of alcohol marketing they recalled seeing. Youth reported greater exposure to alcohol marketing  and promotional content than adults in most media, including on the Internet. Furthermore, youth reported greater engagement with alcohol Read More →

By LUIS FERRÉ-SADURNÍ  OCT. 25, 2017  The board of the Metropolitan Transportation Authority on Wednesday banned advertising of alcoholic beverages on New York City buses, subway cars and stations, contending that the social benefits of deterring underage drinking outweighed the loss of revenue. After years of pressure from grass-roots organizations, the board voted unanimously in Read More →

Dear Ministers, The signatories to this letter would like to present suggestions to the ongoing negotiations on the Audiovisual Media Services Directive (AVMSD) relating to commercial communications. Obesity and alcohol consumption are major causes of preventable ill-health and early death. Currently, over half of EU citizens are overweight or obese and Europe’s prevalence rate for Read More →

   In the first part of this series we looked at how little legislation regulating alcohol advertising there is, and how the industry has been left to regulate itself. Muhammad Zakaria Suleman asks whether self-regulation is enough or whether alcohol advertising should be banned. The public health sector monitors the effect and burden alcohol has Read More →

SAN FRANCISCO – Alcohol brand placements in popular movies of all ratings nearly doubled during the past two decades, new research shows, but particularly in child-rated movies. Researchers presenting these findings at the 2017 Pediatric Academic Societies Meeting in San Francisco found the alcohol brands on the movie set are often those young people report Read More →

A new report highlights how alcohol producers worked to circumvent legislation designed to protect children during the UEFA Euro 2016 football tournament. Researchers at the Institute for Social Marketing, University of Stirling, found over 100 alcohol marketing references per televised match programme in three countries – France, the UK and Ireland. Most marketing appeared in Read More →