The more brand-specific alcohol advertising that young drinkers are exposed to, the higher their consumption of those brands, according to a new study led by researchers from the School of Public Health and School of Medicine. The study, in the Journal of Studies on Alcohol and Drugs, found an association between past-year exposure to advertising, measured Read More →

By Lindsay Bennett | 8 January 2018 Snapchat is “disappointed” that Diageo has chosen to suspend all its advertising on the platform after UK ad watchdog ruled the alcohol giant didn’t take sufficient care to ensure that a Captain Morgan ad didn’t reach minors. A Snapchat spokesperson tells AdNews that is disagrees that Diageo was Read More →

The Vision for Alternative Development (VALD), a non-governmental organisation has commended the Food and Drugs Authority (FDA) for the ban on alcohol advertisement, effective January 2018. It described the move by the FDA as bold and courageous, and said even though it was long overdue it would help reduce the exposure and alcohol use, especially Read More →

Alcohol brands are beefing up their online presence. Even if they steered clear of digital marketing for quite long for various reasons such as advertising and restrictions, alcohol brands are quickly catching up. Social networks, mobile applications or virtual communities- alcohol brands are making inroads to the digital realm. The nature of digital marketing itself Read More →

December 12, 2017  A brewery must change the can design for one of its beers after it was deemed “too attractive” to children. Newport’s Tiny Rebel had a complaint made about its Cwtch beer, which features a cartoon bear and graffiti. Alcohol industry standards body the Portman Group ruled it breached packaging and marketing codes. Read More →

The NSW parliament (Australia) is considering new restrictions on alcohol advertising, including in sport. Friday 1 December 2017, link from the Guardian  Alcohol Industry Australia: Ads don’t make young people drink more; there is an ‘association’ between drinking and advertising but it isn’t causal. Experts: Australia failing to stop alcohol ads reaching children. The alcohol Read More →

1st December, 2017 by Lauren Eads The Australian alcohol and sporting industry has rounded on proposals to ban alcohol adverts in New South Wales (NSW) claiming that it will harm the industry and, despite claims to the contrary, will not do anything to discourage drinking among young people. In September the NSW parliament announced it Read More →

Authors: Amber Simons, Wim van Dalen Latest revision: November 2017 Abstract This review discusses the volume and content of alcohol marketing via social media and the impact it has on young people. The main goal is to describe the amount of alcohol marketing young people are exposed to on social media as well as how Read More →