The pilot study by Jernigan and others (2017), focused on digital and social media and compared young people with adults on the amount of alcohol marketing they recalled seeing. Youth reported greater exposure to alcohol marketing  and promotional content than adults in most media, including on the Internet. Furthermore, youth reported greater engagement with alcohol Read More →

Dear Ministers, The signatories to this letter would like to present suggestions to the ongoing negotiations on the Audiovisual Media Services Directive (AVMSD) relating to commercial communications. Obesity and alcohol consumption are major causes of preventable ill-health and early death. Currently, over half of EU citizens are overweight or obese and Europe’s prevalence rate for Read More →

   In the first part of this series we looked at how little legislation regulating alcohol advertising there is, and how the industry has been left to regulate itself. Muhammad Zakaria Suleman asks whether self-regulation is enough or whether alcohol advertising should be banned. The public health sector monitors the effect and burden alcohol has Read More →

SAN FRANCISCO – Alcohol brand placements in popular movies of all ratings nearly doubled during the past two decades, new research shows, but particularly in child-rated movies. Researchers presenting these findings at the 2017 Pediatric Academic Societies Meeting in San Francisco found the alcohol brands on the movie set are often those young people report Read More →

A new report highlights how alcohol producers worked to circumvent legislation designed to protect children during the UEFA Euro 2016 football tournament. Researchers at the Institute for Social Marketing, University of Stirling, found over 100 alcohol marketing references per televised match programme in three countries – France, the UK and Ireland. Most marketing appeared in Read More →

Washington, D.C., April 18, 2017 (PAHO/WHO) – Countries can improve public health by regulating the marketing of alcoholic beverages to reduce its consumption and related harms, and the Pan American Health Organization has developed new principles for countries to consider in developing these regulations. The new PAHO publication, “Technical note: Background on alcohol marketing regulation Read More →

The Pan American Health Organization (PAHO) has produced a useful document on alcohol marketing regulation, which gives principles and issues to consider in  developing regulations to protect the public from alcohol marketing. The document covers approaches which can be used globally and can be found at: http://iris.paho.org/xmlui/handle/123456789/33972 or download the document directly via this link.  Abstract This document provides Read More →

Danske Regioner’s chief health officer, Ulla Astman, has issued a recommendation to raise the legal drinking age in Denmark from 16 to 18, The Copenhagen Post reports. The only restriction for 16-year-olds is that they can’t buy alcohol in bars and restaurants and they can’t buy beverages with an alcohol content of more than 16.5%. The Read More →