Nicki Jackson, Drinktank; 29-04-2020 Aotearoa New Zealand has been recognised internationally for its effective public communication during the COVID-19 pandemic. An array of channels disseminates accurate, up-to-the-minute information, including daily live media briefings, Facebook live Q&A sessions with senior Government officials, radio and television advertisements, a comprehensive Government-controlled website, and even posters in the mailbox. … Read More →
The BMJ opinion, December 20, 2019 The Christmas and New Year period is a time of social gatherings and celebrations. In many regions, it is a time of increased purchasing, gift-giving, and, for some, over-indulgence. During this time of spirit-fuelled spending, companies surround us with festive season marketing as they compete for our attention, and … Read More →
Unhealthy Sponsorship of Sport. Tougher and more comprehensive regulation is long overdue; BMJ, 2019.
Lets Be straight Up about the Alcohol Industry ; The Plos Medicine Editions ; May 2011, Volume 8
Emmi Kauppila chronicles the initial findings of the world’s first case study in online alcohol marketing regulation 09 October 2019 – The past decade has seen a rapid development in digital advertising. Social media has become an important marketing platform for the alcohol industry and research has established that alcohol brands not only use social … Read More →
From: This Naked Mind, Annie Grace From billboards to commercials to magazine ads, alcohol marketing is everywhere. But does this really work? Or is it geared for a certain ‘addictive’ audience? With greater than 10 years of marketing experience, Annie shares fascinating research, crazy statistics, and what the ultimate marketing goals are in this multi-million … Read More →
By Olivier van Beemen, May 30th 2019 The multitude of malpractices recently revealed at Heineken in Africa did not prevent the organization of the Amsterdam Diner from putting the brewer in the spotlight at the annual gala dinner. Remarkable: Heineken is also the main sponsor of the event. At the annual Amsterdam Diner, brewer (and … Read More →
Digital food marketing using influencers; February 2019; The Norwegian Consumer Council The Norwegian Consumer Council has for many years been working to reduce pressure on children and young people from the marketing of unhealthy food and drink. The Consumer Council along with a number of other organisations voiced their support when in 2012 the Norwegian … Read More →
By Alison Douglas, Chief Executive , Alcohol Focus Scotland; jan. 2019 Alcohol is everywhere. Whether we want to drink or not we are surrounded by constant prompts that alcohol should be part of our life, and never more so when it comes to celebrations and gift giving. And although the alcohol industry have long objectified and … Read More →
EUCAM Comment on the conclusions of the British Advertising Standards Authority (ASA) on new data about the exposure of children and young people to alcohol advertising. The Advertising Standards Authority (ASA), which, among other things, monitors alcohol advertising in the United Kingdom, recently announced with that children in the UK aged between 4 and 15 … Read More →