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SambaGirls

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A Finnish brewery paid €700.000 for its slogan to be included in the lines of the movie “Ganes”. The age limit to see the movie was 11 (9 if accompanied by an adult.) Contribution by Anki Pulliainen and Pasi Järvinen (Finnish NGO: Suunnittelija Raittiuden Ystävät ry)

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Magazine ad for a promotional activity to parttake in by signing up for the Bavaria United football club. You can arrange for attractive woman to come and give massages in the locker room of your soccer club.

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Dog Fight
@4Carmilla Hi, please be assured we do not support the disgusting act of dog fighting http://bit.ly/1cW8dMs

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BeerSambaAndFootball

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Two sponsored advertisements for beer brands (Palm and Amstel). Found on a Dutch Facebook page on April 24th 2013. This account has never expressed interessed in alcohol brands (for example never 'liked' such brands). Yet still they appear, based on other data (demographic statistics, other likes, friends etc...). (Rest of the page blurred for privacy reasons).

CarlsbergVMBeerCPHAirport
A special stand at a Danish airport selling and promoting World Cup themed Carsberg beer, during the 2014 World Cup.

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Maker's Mark by Fortune Brands sponsored the American presidential elections in autumn 2008. The association between voting and and the alcohol industry is strongly accused by the Marine Institute, a watchdog of the industry: Maker's Mark & Rock the Vote Elections and booze should not be mixed - it confuses voting with drinking. Maker's Mark "Rock the Vote" sponsorship and ad campaign featuring red, white and blue dipped bottles is a farce. A prime audience for the "Rock the Vote" effort is 18-20 year olds, who are too young to legally drink and shouldn't be educated on civic duty by buses with whiskey ads. Maker's Mark trivializes the election claiming, "blue or red, Democrat or Republican, we're all united in one party: The Cocktail Party." Maker's Mark sponsorship of "Rock the Vote" - whose agenda is to "empower the 45 million young people in America" - is a disturbing and negative new direction in alcohol marketing to youth. Posturing as a campaign to drive voter registration, the Maker's Mark painted tour bus, slathered in larger-than-life bourbon bottles, is traveling throughout the US. Maker's Mark sponsorship of "Rock the Vote" irresponsibly suggests that youth old enough to take action on important political issues, should partake in the leading cause of death amongst their own age group (The US Surgeon General has estimated that 5,000 underage drinkers die every year). Underage drinking costs the US $61.9 billion dollars annually in alcohol-related incidents including motor vehicle and traumatic injuries, date rape, suicide, and disruption in education and employment. Maker's Mark is owned by Fortune Brands - a food and beverage conglomerate including over 50 spirits brands, such as Jim Beam, Sauza Tequila, VOX Vodka, and Starbucks Coffee Liqueur. Fortune Brands had $8.5 billion dollars in sales last year and lobbying expenditures of $60,000 in the second quarter this year alone. Hired guns, Holland & Knight, lobby in favor of their economic and political interests. The "Rock the Vote" bottle is a so-called limited edition collectible from Maker's Mark, whose grandiose tagline proclaims, "It tastes expensive ... and is." Expensive is right. Fortune Brands profits at the expense of public health and safety, using monetary influence to lobby in D.C. What were the fine young people at D.C. based "Rock the Vote" thinking? It is unconscionable that they have allowed Maker's Mark to leverage their 90 proof brand in the political process, masked as an initiative to empower youth...to do what...vote or drink?

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Premier Estate Wine #Taste the Bush
Premier Estate Wine: http://bit.ly/1NcRneN

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biertjes-733683
Passers-by are visual deceived by this plastic bag of Shumensko beer in Bulgaria. Result: not only is this bag used by consumers (free advertisement), people around the world are talking about it (eg on marketing websites ).

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Economic engine ale

ah amstel

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Parrot Bay Greece
This advertisement was succesfully banned by the ASA in the UK, after complaints about the ad being attractive to young people. However the same ad was still being broadcasted in Spain and Greece (and maybe more countries). Showing the need for a pan European regulation of alcohol marketing.

example-finland-1
According to Finnish alcohol law the marketing should not be misleading or claim that alcohol increases physical performance. In this cider ad is flying thanks to a bottle. Contributed by Anki Pulliainen and Pasi Järvinen (Finnish NGO: Suunnittelija Raittiuden Ystävät ry)

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molson-liquid-art-30-05-2012
This picture was found via Twitter (http://instagr.am/p/LOws5qruwe/), and shows a huge advertisement on the side of a building in Toronto, Canada dedicated to Molson beer by the Molson Coors Brewing Company, and part of their 'Liquid Art' campaign. As you can see, the wall painting even leads into one of the parked cars (picture uploaden 05/30/12).

dropshot-feestmeter
Website for the Drop Shot liquor, showing party pictures, mix recipes and promotions. (Uploadedad 08/13/11)

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heineken-trompet2001
This was one of the many Dutch promotional items during the European Football Championship. Two EC gadgets, a drum in the form of a hat (Heineken Trom-Pet) and a horn (Jupiler HollandHoorn) were very popular among the youngsters. Both promotional items were owned by almost a quarter of the youngsters during this championship. Another 40% indicated that they did not have the Heineken Trom-Pet but wanted to have it. Research has shown that possession of a promotional item of an alcohol producer is a strong predictor of drinking behaviour [3-5]. In the study of Mc Clure [5] a positive relationship between brand ownership and alcohol consumption was found as well: youngsters who owned more promotional items drank more alcohol.

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Facebook advertisement of beer brewer Warsteiner, the ad says: Win a fantstic trip to Miami. Fill in your crown cork code and become likely to win every week!

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Carling Office Escape
Recreate the #CarlingOfficeEscape. Tweet a pic of you/something covered in Post-It notes. £100 break vouchers to win!

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wm kalender beer

Malibue, NL
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acqua21-n.-3
DRINK 21 21 is a line of innovative low-alcohol products created by Roberto Castagner to cater to the desire to drink alcohol more responsibly, toning down the strength but not the enjoyment; a desire expressed by today's modern consumers, who want nice, easy-going products. The DRINK 21 line offers: AQUA 21, a soft spirit made from grapes with just 21% alcohol, fresh and fragrant, designed to be drunk cold, on the rocks or mixed; CHOCO 21, a chocolate liqueur made with Aqua 21, with just 16% alcohol, intense and enveloping; CAFFE' 21, a coffee liqueur made with Aqua 21, with just 16% alcohol, fragrant and delicious; LICO 21, a liquorice liqueur made with Aqua 21, with just 16% alcohol, refreshing and silky.

ah hertog jan en jupiler

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Bocca Maldita
A new campaign from Brazilian agency Candy Shop for Boca Maldita, a regional high-alcohol beer, riffs on modern infidelity—as it plays out on mobile and social networks. Four print ads feature headlines along with the tagline, "Some days you just want to forget." (Source: http://app.mhb.io/e/atyx/4d)

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Carlsberg vintage fitnes
"If Carlsberg Did Crossfit... Lunch break at Carlsberg, 1948. #tbt #throwbackthursday #crossfit"

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heineken-nu
This ad frequently forms the background of the Dutch news website NU.nl, which is visited by all kinds of people, including many high school students. (Uploaded 08/30/11)

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Magazine ad for a promotional activity to take part in my signing up for the Bavaria United football club. You can arrange for attractive woman to come and work in the cantine of your soccer club.

Ben & Jerry's beer

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absolut-iphone
Absolut Vodka has launched a iPhone application. It is called Drinkspiration and it gives you instant drink recommendation, based on where you are, what's popular, the taste of the drink etc. Ofcourse all drinks include alcohol.

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breezer

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Promotional website for the Canei wine brand clearly aimed at young women.

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This billboard which can be argued represents the product of Heineken as healthy and 'green' was found all over Paris in August 2011. (Uploaded 08/30/11)

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Parrot Bay spain
This advertisement was succesfully banned by the ASA in the UK, after complaints about the ad being attractive to young people. However the same ad was still being broadcasted in Spain and Greece (and maybe more countries). Showing the need for a pan European regulation of alcohol marketing.

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Budweiser, Wife of the year
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An example of a sponsored Bacardi ad showing up in Facebook because a 'Facebook Friend' has liked Bacardi (uploaded 30/05/12)

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Tennis super star Raphael Nadal is the new global ambassador for responsibly drinking Bacardi. The slogan of the campaign is 'Champions drink responsible'.

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Billboard for Zagorka Beer, depicting tennis star Boris Becker.

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Grolsch Christmas ad Facebook
Grolsch Christmas ad Facebook (date 15 December 2016)

johnie walker NL
This bus stop ad for Johnnie Walker was found right in front (100 meters) of a secondary school in Rotterdam, the Netherlands. (Date added: 05/03/13)

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An example of the huge marketing push Heineken is giving the new James Bond movie 'Skyfall'. Besides the characteristic silhouette of British super spy '007', the packaging of this six pack contains a text explaining that you can win cinema tickets for the movie on Heineken's Facebook page.

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Original Hipster
"Happy 203rd birthday to our founder, J.C. (aka the original hipster)!"

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This Australian ad from 2011 for a 10 year old Rum was found on multiple websites and shows how alcohol producers aim their wares at their consumers. In this instance a handsome young man, enjoying his drink and looking desirable despite missing his arm. Giving a message along the lines of: 'You can still enjoy our drinks and look cool, despite physical hardships, if you are a tough guy'. Source: http://www.wabbaly.com/advertising-alcohol-inspiration/

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The Wall Carlsberg
'The Wall' aka @DejanLovrenLFC6 will be our #CarlsbergTalk guest tomorrow at 1pm BST

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Heineken ad which appeared on Facebook, interestingly one may argue that the graph may incite to binge drinking on fridays (uploaded 05/17/12).

Parrot Bay uk
This advertisement was succesfully banned by the ASA in the UK, after complaints about the ad being attractive to young people. However the same ad was still being broadcasted in Spain and Greece (and maybe more countries). Showing the need for a pan European regulation of alcohol marketing.

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This 2008 edition of the Campari Calender shows the metaphor of 12 fairy tales. Campari emphasizes that this calender is directed towards adults.

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This animated online ad for Southern Comfort (Brown-Forman) was found at morningadvertiser.co.uk. It advertises to alcohol outlets with a promotion, in which stores can win Southern Comfort pitchers if they place an order of a certain magnitude.

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jack fire job truance

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Taste the bush
Premier Estate Wine: http://bit.ly/1NcRneN

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Absolut Family
This poster was found in New York. A complaint was issued for the use of the words 'Absolut Family'. The complaint was upheld.

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Aperol on youtube
Video : Aperol Spot: https://www.youtube.com/watch?v=c1KydOAeVjg

Liefmans
This 'sponsorship message' for Liefmans 'Fruit Beer' was broadcast in every commercial block of the teen dance movie McCenna Shoots for the Stars, which was broadcasted during the summer Holiday, before the 9PM watershed and in a movie which can be expected to attract a lot of young people. Reaction to our complaint to the media commissionary is still pending.