Hard seltzers are no passing fad, as the surprise re-engagement of a soda giant in the liquor industry shows.
 
By W. Blake Gray | Posted Monday, 03-Aug-2020
 
Look out liquor world: Coca-Cola is getting back into the booze business. And unlike 40 years ago, this time the soda giant is playing to its strength.

Coca-Cola announced last week that it will create a Topo Chico hard seltzer, which it plans to debut in Latin American countries this year. The plan is to launch the cans into the US market in 2021.

This comes a year after Coke successfully dipped its toes back in the liquor market for the first time in decades, introducing a lemon-flavored canned cocktail called Remondo in Japan.

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