Responsible drinking is a strategically ambiguous, industry-affiliated term that allows for multiple interpretations. Industry sources rarely reference government drinking guidelines in the context of responsible drinking, stressing individual responsibility and risk management. Public health practitioners should be aware of these distinctions, and use clear language regarding lower risk drinking.
This is concluded in the article 'What does the alcohol industry mean by ‘Responsible drinking’? A comparative analysis', published by Nason Maani-Hessari and Mark Petticrew in the Journal of Public Health. They examined what the alcohol industry means by ‘responsible drinking’.