Avalon de Bruijn and Colleagues recently received a prestigious price for their European longitudinal research on alcohol marketing exposure and alcohol use: The 2016 President's Award from the European Society for Prevention Research. This price has been granted for the article "European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use", and has been awarded for its "Outstanding Prevention Science Research Paper" in 2016. This unique study examined the effect of alcohol marketing exposure on adolescents’ drinking in a cross-national context. There appeared to be a one-way effect of alcohol marketing exposure on adolescents’ alcohol use over time, which cannot be explained by either previous drinking or exposure to non alcohol-branded marketing. Reference: Avalon de Bruijn, Jacqueline Tanghe, Rebeccade Leeuw, Rutger Engels, Peter Anderson, Franca Beccaria, Micha ł Bujalski, Corrado Celata, Jordy Gosselt, Dirk Schreckenberg, Luiza Słodownik, Jördis Wothge & Wim van Dalen (2016). European longitudinal study on the relationship between adolescents’ alcohol marketing exposure and alcohol use. Addiction, doi:10.1111/add.13455. The article (full text) can be downloaded here.